How to Use Instagram Collabs and Giveaways to Explode Your Reach
Every florist wants more reach—but not everyone gets it strategically. Instagram Collabs and Giveaways can be powerful growth tools, but only when used intentionally. Done wrong, they attract people who follow just to unfollow. Done right, they build audience, authority, and actual sales.
This guide breaks down how florists can use co-created content and giveaways to grow the right kind of following, with examples of what works in 2025.
Why Instagram Collabs Work (If You Pick the Right Partner)
The Collab feature lets two accounts share one post—doubling exposure and engagement.
Benefits of a Collab Post:
- Shows up on both feeds (and both sets of followers)
- Shares likes, comments, and saves—boosting algorithm performance
- Works great for local or niche cross-promotion
According to Instagram’s Creator Lab, Collab posts have 3x higher reach than regular posts on average.
Best Collab Partners for Florists:
- Local cafés or bakeries
- Nail or beauty salons
- Wedding planners or venues
- Jewelry or gift shops
- Micro-influencers (1K–10K local followers)
📌 Pro Tip: Always check engagement rate, not just follower count. Someone with 2K local followers and 15% engagement is more valuable than an influencer with 50K and no comments.
How to Structure a Collab Post
Whether it’s a bouquet + pastry bundle or a styled shoot with a planner, structure matters.
The 3-Part Collab Formula:
Concept
→ Combine your product with theirs in a way that makes sense (e.g., flowers + dessert, flowers + nails for Mother’s Day, etc.)
Creative
→ Use carousel posts or Reels. Show both brands clearly. Include behind-the-scenes if possible.
Call to Action
→ Tag both brands. Encourage DMs or use a shared link (e.g., “Order the bundle from either profile!”)
→ Combine your product with theirs in a way that makes sense (e.g., flowers + dessert, flowers + nails for Mother’s Day, etc.)
Creative
→ Use carousel posts or Reels. Show both brands clearly. Include behind-the-scenes if possible.
Call to Action
→ Tag both brands. Encourage DMs or use a shared link (e.g., “Order the bundle from either profile!”)
📌 Don’t forget: Invite the partner to “co-author” the post before you publish it.
Giveaways: How to Attract Buyers, Not Just Freebie Hunters
Giveaways are everywhere—and most don’t work. Why? Because they’re not targeted. You don’t need more people. You need the right people.
Here’s how to fix it.
Step 1: Set the Right Prize
Avoid: “Win $100 worth of flowers!” (generic)
Do: “Win a custom bouquet delivery + café date at [partner]” (specific + local)
→ Use items that attract people who’d actually buy from you:
- Flower deliveries
- Workshop spots
- Small business collab bundles
Step 2: Collaborate with a Local Brand
Find someone with a similar audience (not same product). This expands your reach but keeps it relevant.
Example Giveaway Bundle:
- A spring bouquet from you
- A lavender latte + croissant from a local café
- A $25 manicure credit from a beauty salon
→ Tag all brands. Ask each to post and share.
Step 3: Make Entry Requirements Simple & Strategic
Here’s a format that drives growth without looking desperate:
To Enter:
- Follow all tagged accounts
- Like this post
- Tag a friend who loves flowers
- (Bonus: Share to Stories for an extra entry)
📌 Never ask people to comment 10 times. It feels spammy and attracts bots.
Step 4: Run the Giveaway for 3–5 Days Max
Longer = lower urgency. Keep it snappy.
- 3 days is ideal
- Post daily countdowns in Stories
- Use “last chance” language on the final day
Step 5: Announce the Winner Publicly
Don’t ghost your followers. Announce the winner on Stories and the post.
Even better:
- Post a photo of them receiving the prize
- Share a thank-you message
- Offer a small discount to non-winners (DMs or Stories)
How to Turn Collabs & Giveaways Into Sales
Growth isn’t the end goal. Conversion is.
Here’s how to bridge the gap:
- DM everyone who entered the giveaway with a thank-you and a small code
- Create a Highlights section for past Collabs or Giveaways
- Post a follow-up offer (e.g., “Loved this bundle? Order yours this week for 10% off”)
- Track how many new followers from the giveaway actually converted
📌 Use UTM links or trackable codes if you want to measure ROI precisely.
Conclusion: Don’t Chase Growth. Design It.
When used with intention, Instagram Collabs and Giveaways can do more than boost likes—they can build partnerships, create repeat buyers, and anchor your brand in the local scene.
At Bloom Rush, we help florists structure their social growth around relationships, not vanity metrics. If you’re ready to stop guessing and start growing with strategy, let’s work together to make every post count.