The flower business is one of the most challenging sectors in terms of building brands and marketing strategies.
Any flower studio sells the same flowers as their competitors, using “popular” assembly techniques. Bouquet packaging is also not a competitive advantage, as all studios can order branded wrapping film or craft paper. Even branded ribbons and stickers on bouquets are used by most flower businesses in one way or another.
So, what distinguishes a successful flower business from an ordinary one? Primarily, the strength of the brand. This includes strong visuals, a mission, brand values and vision, a well-structured product line, the size of your loyal customer base, and, of course, customer service.
We help flower businesses differentiate themselves from competitors, build strong positioning and a mission, and translate these into clear marketing, communication, and business strategies with stages and timelines.