Creating smart marketing
for the flower business
growth +1%
The first marketing agency for the flower business in the world.
growth +1%
|
Creating smart marketing
for the flower buisness
for the flower buisness
growth +1%
The first marketing agency for the flower business in the world
growth +1%
|
we do
What
What
The foundation of any strong product or brand is understanding what the market, consumer, or specific target audience segment needs.
Most new flower studios build their product portfolio based on well-known competitors and their market presence strategies. As a result, the flower market is saturated with identical "sprawling" bouquets and "modern" floristry.
By copying successful business models, flower business owners focus on managing Instagram accounts, posting beautiful photos of models with bouquets, and creating "selling stories."
However, in most cases, this strategy is a losing one because a product-centric model assumes that you dictate to your customers what they need to buy. Such a model can work in large metropolitan cities with a well-established affluent audience, but it often fails in medium and small cities where people simply don't have the money for expensive floristry.
We help newcomers and long-established flower studios, suppliers, and logistics companies understand the market, its trends, analyze the strengths and weaknesses of competitors, and build strategies and brands that help capture local markets.
Most new flower studios build their product portfolio based on well-known competitors and their market presence strategies. As a result, the flower market is saturated with identical "sprawling" bouquets and "modern" floristry.
By copying successful business models, flower business owners focus on managing Instagram accounts, posting beautiful photos of models with bouquets, and creating "selling stories."
However, in most cases, this strategy is a losing one because a product-centric model assumes that you dictate to your customers what they need to buy. Such a model can work in large metropolitan cities with a well-established affluent audience, but it often fails in medium and small cities where people simply don't have the money for expensive floristry.
We help newcomers and long-established flower studios, suppliers, and logistics companies understand the market, its trends, analyze the strengths and weaknesses of competitors, and build strategies and brands that help capture local markets.
The flower business is one of the most challenging sectors in terms of building brands and marketing strategies.
Any flower studio sells the same flowers as their competitors, using “popular” assembly techniques. Bouquet packaging is also not a competitive advantage, as all studios can order branded wrapping film or craft paper. Even branded ribbons and stickers on bouquets are used by most flower businesses in one way or another.
So, what distinguishes a successful flower business from an ordinary one? Primarily, the strength of the brand. This includes strong visuals, a mission, brand values and vision, a well-structured product line, the size of your loyal customer base, and, of course, customer service.
We help flower businesses differentiate themselves from competitors, build strong positioning and a mission, and translate these into clear marketing, communication, and business strategies with stages and timelines.
Any flower studio sells the same flowers as their competitors, using “popular” assembly techniques. Bouquet packaging is also not a competitive advantage, as all studios can order branded wrapping film or craft paper. Even branded ribbons and stickers on bouquets are used by most flower businesses in one way or another.
So, what distinguishes a successful flower business from an ordinary one? Primarily, the strength of the brand. This includes strong visuals, a mission, brand values and vision, a well-structured product line, the size of your loyal customer base, and, of course, customer service.
We help flower businesses differentiate themselves from competitors, build strong positioning and a mission, and translate these into clear marketing, communication, and business strategies with stages and timelines.
Where do new customers in the flower business come from?
Some studio owners firmly believe that their audience is on Instagram, so they focus on developing their studio's account. Other owners launch paid advertising campaigns on Google Ads or Meta Ads, while some focus on working with influencers.
We know that a successful flower brand is the result of established brand awareness, the right key visual and key message, ease of content perception on the website or social media account, and, of course, the presence of broad-reaching and conversion campaigns across all possible sources.
We will create a clear strategy for attracting new customers to your business. We will launch and test advertising campaigns across all sources, disable ineffective ones, and scale those that are profitable. People will recognize and remember you even a year from now.
Some studio owners firmly believe that their audience is on Instagram, so they focus on developing their studio's account. Other owners launch paid advertising campaigns on Google Ads or Meta Ads, while some focus on working with influencers.
We know that a successful flower brand is the result of established brand awareness, the right key visual and key message, ease of content perception on the website or social media account, and, of course, the presence of broad-reaching and conversion campaigns across all possible sources.
We will create a clear strategy for attracting new customers to your business. We will launch and test advertising campaigns across all sources, disable ineffective ones, and scale those that are profitable. People will recognize and remember you even a year from now.
Attracting new customers is pointless if your business doesn't retain current ones through customer service and loyalty programs.
Most flower studios struggle with retention metrics, fail to collect essential customer data, and lack even basic CRM systems. Customer service often devolves into conflict resolution with dissatisfied customers and negative reviews on social media and search engines.
In the flower business, a loyalty program is crucial as it helps retain customers beyond just 1-2 purchases.
We build CRM and email marketing systems, customer service, automated workflows, trigger mailings, and loyalty programs for the flower business. Our goal is to retain your current customers by leveraging their purchasing patterns, elevate them to VIP status, and re-engage former clients.
Most flower studios struggle with retention metrics, fail to collect essential customer data, and lack even basic CRM systems. Customer service often devolves into conflict resolution with dissatisfied customers and negative reviews on social media and search engines.
In the flower business, a loyalty program is crucial as it helps retain customers beyond just 1-2 purchases.
We build CRM and email marketing systems, customer service, automated workflows, trigger mailings, and loyalty programs for the flower business. Our goal is to retain your current customers by leveraging their purchasing patterns, elevate them to VIP status, and re-engage former clients.
We believe that marketing is the foundation of a business, the driving force ahead of your product and brand. That's why we train studio owners, their employees, and contractors in the fundamentals of classic marketing, branding, customer and product research, as well as how to use specific tools.
The training is conducted through consultations and offline/online masterclasses.
The training is conducted through consultations and offline/online masterclasses.
What we offer
Advertising services and CRO optimization
We launch and optimize Google Ads and Facebook Ads campaigns, create Shopify websites, and drive new customers and orders to your business.
Building the processes
for your business
We build dedicated processes for customer service, retention, email marketing, automation, and more to keep your clients engaged and satisfied.
Partnership and education
We offer partnership, consulting, and training for flower business owners and employees, covering essential marketing, branding, and operational skills.
What
What
we do
Brand & strategy
Product and team
Tools
Channels
And more
Analyze the market and competitors
Conduct PESTEL / VRIN analysis
Develop business models
Conduct custDev and research
Build memorable and strong brands
Prepare effective strategies
Portfolio and product analysis
Develop product
lines
lines
Launch products to market
Build teams to suit
your needs
your needs
Train and teach employees
Share career
experience
experience
Performance
advertising
advertising
Brandformance and reach advertising
Customer Data Platforms and CRM
Perfluence and influencer marketplaces
Campaigns in messengers
Commercial and product campaigns
Paid and conditionally free traffic
SEO and content marketing
Email and push marketing
SMM and
influence
influence
Offline and innovative channels
Affiliate (partnership) traffic
Web analytics (GTM, GA4, GBQ, BI)
Corporate training
and consultations
and consultations
Creating shops and promo web-sites
Design creatives, making video and photo
Making useful online courses
Conduct
masterclasses
masterclasses
What
What
we do
Analyze the market and competitors
Portfolio and product analysis
Performance
advertising
advertising
Paid and conditionally free traffic
Web analytics (GTM, GA4, GBQ, BI)
Conduct PESTEL / VRIN analysis
Develop product
lines
lines
Brandformance and reach advertising
SEO and content marketing
Corporate training
and consultations
and consultations
Develop business models
Launch products to market
Customer Data Platforms and CRM
Email and push marketing
Creating shops and promo web-sites
Conduct custDev and research
Build teams to suit
your needs
your needs
Perfluence and influencer marketplaces
SMM and
influence
influence
Design creatives, making video and photo
Build memorable and strong brands
Train and teach employees
Campaigns in messengers
Offline and innovative channels
Making useful online courses
Prepare effective strategies
Share career
experience
experience
Commercial and product campaigns
Affiliate (partnership) traffic
Conduct
masterclasses
masterclasses
Brand & strategy
Product and team
Tools
Channels
And more
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Services
Google Ads
We create traffic acquisition strategies, based on seasonal flowers, occasions and our market experience.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Meta Ads
We build perfect campaigns structure, based on the marketing funnel and provide best results for flower business.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Web sites
We prototype, design, and develop beautiful stores and promo sites for flower shops, wholesalers and importers.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Analytics
We provide in-depth analytics for the floral business, delivering insights that drive growth and efficiency.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
SMM
We offer comprehensive social media strategies tailored for the floral industry.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Product dev
We specialize in product development for the floral industry.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
Content / AI
We develop engaging content for the floral industry, focusing on viral social media campaigns and professional photography.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Strategies
We design effective marketing and branding strategies for the floral industry, market insights and seasonal trends to enhance your brand's visibility and appeal.
Your flower business stands out and resonates with your target audience.
Your flower business stands out and resonates with your target audience.
Services
Google Ads
We create traffic acquisition strategies, based on seasonal flowers, occasions and our market experience.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Meta Ads
We build perfect campaigns structure, based on the marketing funnel and provide best results for flower business.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Web sites
We prototype, design, and develop beautiful stores and promo sites for flower shops, wholesalers and importers.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Analytics
We provide in-depth analytics for the floral business, delivering insights that drive growth and efficiency.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
SMM
We offer comprehensive social media strategies tailored for the floral industry.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Product dev
We specialize in product development for the floral industry.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
Content / AI
We develop engaging content for the floral industry, focusing on viral social media campaigns and professional photography.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Strategies
We design effective marketing and branding strategies for the floral industry, market insights and seasonal trends to enhance your brand's visibility and appeal.
Your flower business stands out and resonates with your target audience.
Your flower business stands out and resonates with your target audience.
More
Services
Google Ads
We create traffic acquisition strategies, based on seasonal flowers, occasions and our market experience.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Regular data analysis and correct conversion tracking leads your flower business to great returns.
Meta Ads
We build perfect campaigns structure, based on the marketing funnel and provide best results for flower business.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Correct conversions tracking and pixel optimization turns campaigns to the real purchases and conversions.
Web sites
We prototype, design, and develop beautiful stores and promo sites for flower shops, wholesalers and importers.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Well-thought-out structure and user-story map lead our sites to great conversion rates and low bounce rates.
Analytics
We provide in-depth analytics for the floral business, delivering insights that drive growth and efficiency.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
From customer behavior to market trends, our data-driven approach helps you bloom and stay ahead of the competition.
SMM
We offer comprehensive social media strategies tailored for the floral industry.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Engage your audience, increase brand awareness, and drive sales with our expert SMM services. Let your flower business flourish online.
Product dev
We specialize in product development for the floral industry.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
From innovative designs to efficient processes, we help your business create unique, high-quality floral products that stand out and satisfy your customers' needs.
Content / AI
We develop engaging content for the floral industry, focusing on viral social media campaigns and professional photography.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Our creative approach, aligned with seasonal trends, enhances your online presence and captivates your audience.
Strategies
We design effective marketing and branding strategies for the floral industry, market insights and seasonal trends to enhance your brand's visibility and appeal.
Your flower business stands out and resonates with your target audience.
Your flower business stands out and resonates with your target audience.
Why choose us
We are flower business practitioners
Each member of the Bloom Rush team has forged their path in the flower business.
We have worked with large flower studios, building marketing and digital strategies, as well as with small local studios, for which we launched campaigns, created websites, and managed social media.
Over time, we realized that the problems we face and solve in various studios are similar, and our experience enables us to share our expertise and help flower businesses grow.
We have worked with large flower studios, building marketing and digital strategies, as well as with small local studios, for which we launched campaigns, created websites, and managed social media.
Over time, we realized that the problems we face and solve in various studios are similar, and our experience enables us to share our expertise and help flower businesses grow.
Our experience extends beyond flowers
We have built marketing, brands, and teams not only in the flower business but also in large enterprise companies and medium-sized enterprises.
The tools and strategies used by big businesses help automate most processes and attract valuable external expertise.
We know how to adapt these tools and expertise for small and medium-sized flower businesses. Imagine having the processes and tools used by retail market leaders in your flower business.
The tools and strategies used by big businesses help automate most processes and attract valuable external expertise.
We know how to adapt these tools and expertise for small and medium-sized flower businesses. Imagine having the processes and tools used by retail market leaders in your flower business.
We are not afraid of serious challenges
We understand how processes work in regular studios and have learned to work with them. We have worked on the side of flower importers and helped build marketing from the B2B supplier side.
But we also know that the flower business is not just about flower studios. It includes flower markets, suppliers, logistics companies, exchanges, educational projects, and much more.
If your business is unique and complex, we are ready to give it special attention and help build processes, brand, marketing, or customer acquisition strategies.
But we also know that the flower business is not just about flower studios. It includes flower markets, suppliers, logistics companies, exchanges, educational projects, and much more.
If your business is unique and complex, we are ready to give it special attention and help build processes, brand, marketing, or customer acquisition strategies.
We already have helped them
Sicilia Flowers
Famous studio and leader in mindblowing content creation
Lacy Bird
A world-renowned studio that has established its own unique style
LB Academy
The first globally renowned floral academy to have educated over 1000 students
M-flowers
First B2B platform that connects wholesale purchasers with more than 300 plantations
Luna Flowers
The most famous chain of flower shops in Chicago, which is successfully expanding
No sales pitch. Just our experience and useful
insights — completely free for you.
insights — completely free for you.
Book a free call now!
Our team
Archi
In 17 years in marketing, he lost his hair but gained experience and knowledge. Thinks strategically, even when it comes to the color of a button on a website
Gosha
Loves emails, managing projects, and Coca-Cola more than anything in life. Always in touch with our clients
Theo
Knows everything about financial and business plans. Dreams of profit and loss statements every night and doesn't consider it a nightmare
Yana
One of the best florists in the world. She will transform your floristry, teach you how to create art from flowers, and sell it at a high price.
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