Stem to Success

The Ultimate Hashtag Guide for Florists on Instagram and TikTok

You’ve probably heard hashtags are dead. They’re not. They’ve just evolved. For florists, hashtags are still one of the easiest ways to increase visibility—especially for local reach and search-driven discovery on Instagram and TikTok.

But most floral businesses make two mistakes:

Using the same 30 hashtags on every post
Using massive generic tags like #flowers with zero strategic value

This guide gives you a complete florist hashtag strategy, including 50+ plug-and-play bundles categorized by intent, plus rotation tips to keep you growing.

Why Hashtags Still Matter in 2025 (Yes, Really)

Hashtags are searchable, trackable, and still used by platforms to categorize content—especially on TikTok and Instagram Reels. When used correctly, they:

Expand local reach
Help TikTok and IG algorithms classify your content
Increase saves, views, and profile visits from non-followers
Connect you to niche and occasion-based audiences

According to Instagram’s 2025 Creators Report, niche + location-based hashtags outperform generic ones by over 300% in organic reach.

6 Types of Hashtags Every Florist Should Rotate

1. Location Tags

Essential for flower shops and delivery zones.

Examples:

#chicagoflorist #miamiflowers #floristnyc #losangelesflorist
#flowerdeliverydubai #vancouverflorist #austinflowers

📌 Use 2–4 per post if you serve that area.

2. Occasion-Based Tags

Tap into moments people are already searching for.

Examples:

#valentinesdayflowers #birthdaybouquet #mothersdaygifts
#sympathyflowers #weddingflorist #graduationflowers

📌 Use 2–3 around seasonal campaigns or tied to CTA.

3. Sentiment & Emotion Tags

People search for feelings—not just products.

Examples:

#sayitwithflowers #justbecausebouquet #sorryflowers
#thinkingofyougift #surpriseflowers #romanticgestures

📌 Pair with Reels that tell a story or show reactions.

4. Flower Type Tags

Great for SEO and Pinterest-style search behavior.

Examples:

#ranunculusbouquet #rosesonly #driedflowerarrangement
#tulipseason #peonylove #babybreathaesthetic

📌 Use 1–3 per post depending on design.

5. Aesthetic & Mood Tags

Ideal for building brand identity and algorithm clustering.

Examples:

#modernflorist #editorialflowers #moodyblooms
#softpastelvibes #boldblooms #earthyflorals #colorblockbouquet

📌 Use 3–5 to signal visual style or niche.

6. Industry & Community Tags

Connect with other florists and increase discoverability.

Examples:

#floristsofinstagram #floraldesigner #flowerbusiness
#floristlife #floristrycommunity #bouquettok
#smallbusinessflowers #womensupportingwomen

📌 Rotate based on platform and audience size.

50+ Copy-Paste Hashtag Bundles

💐 General Engagement Bundle

#floristsofinstagram #bouquettok #flowerlovers #flowerpower
#floristlife #flowershopvibes #freshflowersdaily

🎯 Local Reach (Chicago example)

#chicagoflorist #flowerdeliverychicago #chicagobouquet
#westloopflowers #downtownchicagoflorist #chicagoweddings

🌹 Romantic Mood

#romanticflowers #anniversarygift #rosesonly
#sayitwithflowers #surpriseher #loveblooms

🎁 Gifting Moments

#giftideasforher #birthdayflowers #justbecausegift
#floralgiftbox #selfcareblooms #flowerdeliverysurprise

✨ Aesthetic Branding

#editorialflowers #pastelblooms #softflorals
#minimalflorist #modernflowerdesign #aestheticfeed

🌿 Seasonal Focus

#springflowers #fallcenterpiece #winterblooms
#holidaybouquets #summerarrangement #easterflowers

🧠 Tips/Educational Posts

#flowercaretips #howtopreserveflowers #diybouquet
#flowerarrangement101 #behindtheblooms

📌 Pro Tip: Save these bundles in your Notes or scheduling tool (e.g., Later, Planoly) for quick access.

How to Rotate Hashtags (and Avoid “Dead Reach”)

Using the same hashtags repeatedly can trigger Instagram’s de-prioritization filter.

Rotation system:

Use 3–4 core tags that stay constant (your niche + brand)
Swap 6–10 tags based on post type (seasonal, local, mood)
Avoid copy-pasting exact blocks 2+ times in a row
Test new small niche tags (under 50k uses) every month

Example rotation:

Week	Core Tags	Swappable Tags
1	#floristlife #bouquettok	#mothersdaygift #ranunculusbouquet
2	#floristlife #bouquettok	#justbecausebouquet #chicagoflorist
3	#floristlife #bouquettok	#tulipseason #pastelblooms

Hashtag Rules for Instagram vs TikTok

Rule	Instagram	TikTok
Max effective count	5–12 per post	3–5 per post
Use in caption or comments?	Either (caption preferred now)	Always in caption
Big vs niche tags	Niche/local tags perform better	Trending + niche = best mix
Time-to-rank	24–72 hours	First 2–6 hours matter most

📌 Don’t rely on hashtags alone. They’re supporting tools, not magic bullets.

Conclusion: Smart Hashtags = Easier Discovery for Florists

Hashtags won’t make bad content go viral—but they’ll absolutely help great content reach the right people. For florists, that means more visibility during key occasions, better local discovery, and higher engagement with emotionally-driven posts.

If you're tired of guessing what to tag—or just want a smarter system to grow your floral brand—Bloom Rush can help. We work exclusively with florists to create content and hashtag strategies that get noticed and drive results.

Let’s make your posts work harder.

2025-07-03 23:09