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Why Most Flower Shops Waste Money on Marketing
If you don’t know your break-even ROAS, your ads are either lucky or losing.

No Unit Economics

You’re spending on ads without knowing your true customer value, break-even point, or profit margin. That makes scaling risky - not strategic.

Weak Website Conversion

Traffic means nothing if your site doesn’t convert. Slow pages, unclear offers, and weak structure silently kill revenue.

No Retention System

Most florists rely on one-time buyers. Without automated repeat campaigns, every new sale costs you again.

No Growth Structure

Running ads without architecture leads to random spikes — not predictable growth. Without structure, scaling becomes expensive chaos.
April → May 2025 Case Study
What changed structurally: Defined margin thresholds, Improved conversion, Installed retention, Reduced CAC 24%
  • +303
    Revenue growth
  • +265%
    Order Growth
  • -25%
    CAC

$127.89

Average LTV

$10–20

Typical CAC

What's Inside the Guide
Includes real formulas, tables, and calculation examples.

  • Unit Economics Explained

    Understand exactly how your revenue turns into profit — or disappears. We break down CAC, LTV, gross margin, and how they interact. No theory — just the numbers that determine whether scaling makes sense.

  • Break-Even ROAS Formula

    Know the exact ROAS you must hit to avoid losing money. We show you how to calculate your zero-loss line based on margin - so you stop running ads blindly.

  • Retention Multiplier

    See how small improvements in repeat purchases dramatically reduce risk Based on real data (1,500+ orders), we explain how retention lowers effective CAC and increases LTV.

  • Conversion Fixes

    Identify the silent revenue leaks on your website. From positioning to checkout mechanics - we outline the structural fixes that often outperform increasing ad spend.

  • Predictable Growth Model

    A step-by-step scaling sequence that prevents chaos. Fix economics → stabilize CAC → improve retention → scale confidently. No shortcuts. No hype.
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Who This Guide Is For

Florists Doing $10K - $50K/Month

You already generate consistent revenue. Now you want stability, higher margins, and predictable growth - not random spikes and stress cycles.

Already Running Ads

You’re not new to marketing. You’ve tested Google or Meta ads, worked with contractors, and understand traffic - but the results feel inconsistent.

Want Structure, Not Experiments

You’re done with random tactics and trendy hacks. You want clear economics, defined break-even points, and a growth system that makes sense.

Serious About Growth

You’re willing to look at your numbers honestly. You understand that scaling requires structure, discipline, and long-term thinking - not shortcuts.
Florist Testimonials

Real florists  ·  Real scenarios

How Florists Apply This In Real Life

Different starting points. Different outcomes.

01 / 07

Case study

← swipe to explore →

I realized I had never calculated my real margin properly. After adjusting pricing and removing unnecessary discounts, our break-even ROAS dropped significantly. We didn't increase ad spend — but profit stabilized.

Emily R.
Portland, OR  ·  Local retail florist  ·  $18K/month
Self-Applied
Case 01 / 07
Guide only
No agency. No extra budget. Framework applied internally.
Outcome: Pricing corrected. Break-even ROAS lowered. Profit stabilized without scaling spend.

The guide exposed how weak our retention was. After implementing just the email flow from the guide, repeat purchases increased within weeks. We later decided to work together to scale properly.

Michael T.
Austin, TX  ·  Online + local delivery florist
Guide → Partnership
Case 02 / 07
Email first
Retention flow built from the guide. Repeat purchases up within weeks.
Outcome: Early traction from guide. Then chose structured partnership to scale properly.

I downloaded the guide, reviewed the numbers, and realized we were scaling without clarity. Instead of experimenting further, we chose to build the system properly from the start.

Sarah L.
Chicago, IL  ·  Premium event florist
Guide as Trigger
Case 03 / 07
Day 1 decision
Guide reviewed. Decision made immediately. No trial-and-error.
Outcome: Skipped the experimentation phase. Built the foundation correctly from the start.

We were getting traffic but conversion was weak. The guide helped us identify structural issues on the site. Even before increasing ad budget, we saw better stability.

Daniel M.
Toronto, Canada  ·  Urban florist
International
Case 04 / 07
Traffic ≠ Sales
High traffic, low conversion. A structural problem — not a spend problem.
Outcome: Site issues identified. Stability improved before touching the ad budget.

I always thought we needed more ads. After going through the guide, I understood our economics weren't ready for scaling. That alone saved us from increasing spend too early.

Laura K.
Phoenix, AZ  ·  Small family-owned shop
Mistake Prevented
Case 05 / 07
$0 wasted
Decided not to scale. That was the right call. The guide showed exactly why.
Outcome: Avoided premature scaling. Saved real money by pausing — not spending.

The retention section changed how we think about customers. Instead of constantly chasing new buyers, we started monetizing our existing base.

Jason P.
Miami, FL  ·  Same-day delivery florist
LTV Shift
Case 06 / 07
LTV focus
Stopped chasing acquisition. Started activating what was already there.
Outcome: Existing base became the primary revenue engine. Acquisition cost decreased relatively.

The biggest value was clarity. Once we knew our safe ROAS threshold, scaling stopped feeling like gambling.

Natalie G.
Seattle, WA  ·  High-volume seasonal florist
Clarity
Case 07 / 07
Safe threshold
ROAS floor defined. Scaling decisions became data-driven, not instinct-driven.
Outcome: Scaling feels systematic. Risk replaced with structured confidence.

Some florists implement it themselves. Some decide to build the system with us.
The guide gives clarity either way.

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This Is Not Another Marketing Ebook
This guide is built on real data, real revenue numbers, and real architecture. No hype. No tricks. Just structure.
You will learn how to calculate your safe scaling threshold before increasing ad spend.
Build Structure. Not Chaos.
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FAQ
No. This guide is not designed for someone who has never run ads or tracked numbers. It is built for florists who already generate revenue and want to understand why profit feels unstable. If you are running ads and making sales, you are ready for this.