A timeless Valentine’s campaign concept
Case
KSA
Valentine’s Campaign
Preserved Flowers
Valentine's day
+150%
Social media engagement
+220%
Store traffic
Direct trafic
+150%
+85%
Conversion rate
A luxury floral design studio based in Riyadh, Saudi Arabia, specializing in eco-friendly, long-lasting preserved flowers.
Valentine's Day in Saudi Arabia is brutal for florists. Every shop in Riyadh wheels out the same predictable red roses, and customers line up like clockwork to buy arrangements that'll be garbage by the weekend.
Our client was different. Their preserved flower studio created stunning pieces that lasted months, even years. But they were banging their heads against the wall trying to stand out.
"We're literally selling forever flowers, but people keep buying the cheap stuff that dies in three days," the owner vented during our first meeting. Her frustration was visible—they'd invested in premium materials and techniques, but Valentine's sales weren't reflecting their quality difference.
The problem wasn't their product. It was their story. Nobody walks into a flower shop thinking, "I want these to last forever." They think, "I need to show I care TODAY."
They didn't just need prettier marketing—they needed a complete perspective shift that would make customers feel something different when considering Valentine's flowers. Something that would justify triple the price by delivering triple the meaning.
Our client was different. Their preserved flower studio created stunning pieces that lasted months, even years. But they were banging their heads against the wall trying to stand out.
"We're literally selling forever flowers, but people keep buying the cheap stuff that dies in three days," the owner vented during our first meeting. Her frustration was visible—they'd invested in premium materials and techniques, but Valentine's sales weren't reflecting their quality difference.
The problem wasn't their product. It was their story. Nobody walks into a flower shop thinking, "I want these to last forever." They think, "I need to show I care TODAY."
They didn't just need prettier marketing—they needed a complete perspective shift that would make customers feel something different when considering Valentine's flowers. Something that would justify triple the price by delivering triple the meaning.
We threw out the Valentine's rulebook and built something real people could connect with.
Our "Captured Forever" idea was simple but hit home. Instead of pushing the same tired red roses, we created six different arrangements that followed actual relationship stages—from first glances to deep, lasting love.
Each design had its own personality. "Interest" used gentle whites with blush hints. "Attraction" stepped up the color. "Passion" embraced rich reds. "Infatuation" played with unexpected pairings. "Love" found perfect balance. "Soulmate" brought everything into harmony with soft creams and peaches.
Suddenly their preserved flowers made perfect sense: "Your feelings don't wilt after a week. Your flowers shouldn't either."
We added thoughtful touches—each arrangement included a card with a few genuine words about that relationship stage. The packaging evolved too, from elegant simplicity to luxurious presentation. For customers who wanted to make a statement, we created a gift set with smaller versions of all six stages.
For the visuals, we proposed either dramatic "frozen in time" concepts showing flowers suspended in ice, or straightforward product photography enhanced to highlight the emotional qualities.
The client implemented everything. Their social media transformed into a storytelling platform where followers engaged with the love journey. Their premium pricing finally made sense because customers weren't just buying flowers—they were buying meaning that lasted.
Our "Captured Forever" idea was simple but hit home. Instead of pushing the same tired red roses, we created six different arrangements that followed actual relationship stages—from first glances to deep, lasting love.
Each design had its own personality. "Interest" used gentle whites with blush hints. "Attraction" stepped up the color. "Passion" embraced rich reds. "Infatuation" played with unexpected pairings. "Love" found perfect balance. "Soulmate" brought everything into harmony with soft creams and peaches.
Suddenly their preserved flowers made perfect sense: "Your feelings don't wilt after a week. Your flowers shouldn't either."
We added thoughtful touches—each arrangement included a card with a few genuine words about that relationship stage. The packaging evolved too, from elegant simplicity to luxurious presentation. For customers who wanted to make a statement, we created a gift set with smaller versions of all six stages.
For the visuals, we proposed either dramatic "frozen in time" concepts showing flowers suspended in ice, or straightforward product photography enhanced to highlight the emotional qualities.
The client implemented everything. Their social media transformed into a storytelling platform where followers engaged with the love journey. Their premium pricing finally made sense because customers weren't just buying flowers—they were buying meaning that lasted.
Numbers don't lie.
In a city drowning in identical red roses, our client became the talk of Riyadh. They weren't just another flower shop—they were the studio that helped couples identify and celebrate their unique love story. People didn't just grab flowers; they deliberately chose which chapter of their relationship deserved recognition.
Their social posts blew up. Content explaining the different love stages pulled in triple the engagement of their standard posts. Couples tagged each other with "Are we Passion or Love?" and shared surprisingly personal stories in the comments. Their preserved flowers became relationship conversation starters instead of just pretty decorations.
Sales? Through the roof. Valentine's revenue jumped 140% year-over-year. The complete six-stage gift set—priced higher than anything they'd offered before—shocked everyone by becoming their bestseller, making up nearly a third of all orders.
But here's what really matters: this wasn't a one-day wonder. The concept transformed their entire business. They've since built anniversary collections, proposal packages, and even apology arrangements around these emotional stages. Their preserved flowers finally make perfect sense as symbols of lasting emotion.
By connecting flowers that don't die to feelings that don't fade, we turned a Valentine's promotion into their core identity—one that keeps selling all year round.
In a city drowning in identical red roses, our client became the talk of Riyadh. They weren't just another flower shop—they were the studio that helped couples identify and celebrate their unique love story. People didn't just grab flowers; they deliberately chose which chapter of their relationship deserved recognition.
Their social posts blew up. Content explaining the different love stages pulled in triple the engagement of their standard posts. Couples tagged each other with "Are we Passion or Love?" and shared surprisingly personal stories in the comments. Their preserved flowers became relationship conversation starters instead of just pretty decorations.
Sales? Through the roof. Valentine's revenue jumped 140% year-over-year. The complete six-stage gift set—priced higher than anything they'd offered before—shocked everyone by becoming their bestseller, making up nearly a third of all orders.
But here's what really matters: this wasn't a one-day wonder. The concept transformed their entire business. They've since built anniversary collections, proposal packages, and even apology arrangements around these emotional stages. Their preserved flowers finally make perfect sense as symbols of lasting emotion.
By connecting flowers that don't die to feelings that don't fade, we turned a Valentine's promotion into their core identity—one that keeps selling all year round.