Want your content to travel beyond your own followers?
Create a branded flower guide.
Whether it’s “Spring 2025 Bouquet Picks”, “Flower Meanings 101”, or “What to Send for Every Occasion”, these visual guides can:
- Position you as the local flower expert
- Drive SEO traffic via Pinterest and Google
- Get shared in DMs, stories, and email
- Build brand memory with your color palette, fonts, and tone
Let’s break down how to do it—without a full design team.
Step 1: Pick a Theme That’s Actually Useful
Here’s what works best:
A topic that solves a problem or inspires a future order.
High-performing guide topics:
- 🌸 Seasonal Picks: “Our Favorite Spring Bouquets for 2025”
- 💌 Flower Meanings: “What These 12 Popular Flowers Symbolize”
- 📝 Gift Guides: “Which Flowers to Send for Birthdays, Love, and Sympathy”
- 🎨 Color Moodboards: “Bouquets by Color: Soft Pastels vs Bold Brights”
- 🧺 Care Tips: “How to Make Flowers Last Longer at Home”
- 💍 Event Looks: “Wedding Floral Trends We Love This Year”
Make sure your guide isn’t just pretty — it should help people choose, gift, or buy better.
Step 2: Design It in Your Brand Style
This is where you go from generic Pinterest content to branded content that builds loyalty.
Include:
- Your logo
- Your brand colors
- Your fonts (or close equivalents)
- Your bouquet photos (not stock!)
- Your tone of voice — playful, elegant, poetic… whatever matches you
If you’re not a designer, use tools like:
- Canva (use their templates but change fonts/colors)
- Adobe Express
- Figma (if you're a bit more advanced)
Tip: Keep the format tall and scrollable (great for Pinterest + IG carousels).
Step 3: Make It Easy to Digest
No one wants to read 2,000 words on ranunculus.
Use bite-sized sections, clear titles, and visual separation.
For example:
Use icons, emojis, or real flower photos to break up the text.
Step 4: Add Soft CTAs (Not Just “Buy Now”)
Your guide should be helpful first, promotional second.
But you can gently nudge people.
- “Looking for a tulip bouquet? [See Our Spring Picks →]”
- “Save this guide for later gifting inspiration!”
- “Pin it, share it, or DM us for custom picks 💐”
This keeps your brand top-of-mind without turning the guide into a hard sell.
Step 5: Share It in the Right Places
Once the guide’s done, don’t let it sit in a folder.
Where to post it:
- 📌 Pinterest — use your keywords in the title + description
- 📖 Blog — embed it in a post with a short intro and SEO-friendly copy
- 📱 Instagram carousel — break it into slides with save/share CTA on the last one
- 📨 Email newsletter — include it as a value add (“Spring Flower Guide Inside!”)
- 🛍️ Product pages — link to it from bouquets that match the guide
The more visibility it gets, the more shares you earn.
The more shares you earn, the more new eyes land on your brand.
Bonus Tip: Make It Seasonal or Evergreen (or Both)
Some guides are timeless (like flower meanings).
Others are timely (like Mother’s Day picks).
Ideally, you mix both in your content calendar:
- Evergreen = year-round SEO juice
- Seasonal = urgency and relevance now
Let’s Build a Guide That Spreads Your Brand
We help florists create branded, share-worthy content that actually converts.
From flower guides to email flows — we’ve got you covered.
