Most people don’t want flowers next week.
They want them today. And they want them nearby.
That’s why geo-targeted ads are critical for florists who offer same-day delivery.
In this guide, we’ll break down:
- How to use ZIP codes, radius, and city targeting
- The best platforms for local ads
- Copy and creative tips that match local intent
- How to make sure your landing pages don’t leak conversions
Let’s get your flowers in front of the right people—fast.
1. Geo-Targeting Basics: Who Sees Your Ad (and Where)
Both Google Ads and Meta Ads let you show your ads only to people in specific locations.
You can target by:
- ZIP code (best for dense cities)
- Radius (e.g., 5 miles around your shop)
- City or neighborhood (for clear delivery areas)
💡 Pro Tip: If you offer same-day delivery only within certain zones, don’t advertise outside them. You’ll waste money on leads you can’t convert.
2. Geo-Targeting on Google Ads (Search & Display)
Best for: People actively searching for flowers
Use location targeting in your campaign setup:
✅ “Presence” only — target people in the area, not people just searching about it
✅ Add your top delivery ZIPs or draw a radius around your store
✅ Use geo-modified keywords:
- “flower delivery in [neighborhood]”
- “same-day roses [ZIP code]”
🔥 Bonus Tip:
Use location extensions in your ads—these show your address, map pin, and allow for local clicks.
3. Geo-Targeting on Meta Ads (Facebook & Instagram)
Best for: Discovery and impulse buyers
In your ad set settings:
✅ Choose “People living in or recently in this location”
✅ Drop pins or select ZIP codes
✅ Radius: 1–10 miles depending on your city’s density
✅ Layer in demographics (age, gender, interests)
💡 Example:
- Males 28–45
- Within 5 miles of your shop
- Interested in “Valentine’s Day” or “Gifts for Her”
4. Local Ad Copy That Converts
You’re not selling flowers.
You’re solving a local, urgent problem.
Copy Angles That Work:
- “Forgot the anniversary? We’ve got you. Order by 2pm for delivery today in [City].”
- “Fresh flowers delivered today in [ZIP]. No extra charge.”
- “Same-day delivery in [Neighborhood]—we’re just around the corner.”
Add urgency and hyper-local trust:
- “Free delivery in [local area]”
- “Real florists, not shipping warehouses”
- “Call now, get it there by dinner”
🔁 Use dynamic text on Google (if supported) to auto-insert location.
5. Match Your Landing Page to the Ad
Geo-targeted ads fall flat if your landing page says “Nationwide Delivery” or has no mention of local service.
What to include:
✅ “Flower Delivery in [City]” in headline
✅ Delivery cut-off times + delivery zones
✅ Hero image that feels local (city landmarks, seasonal vibe)
✅ Quick access to bestsellers available for same-day
✅ Trust badges (local reviews, delivery guarantee)
💡 Add a clickable phone number and make sure your delivery info is above the fold.
6. Scaling Your Local Ad Strategy
Once your base ZIPs or zones convert well, expand logically:
- Add more ZIPs with strong AOVs
- Use lookalike audiences (on Meta) based on buyers from high-performing zones
- Clone Google campaigns with slight geo and keyword tweaks
Don’t go too wide too fast—keep relevance tight to preserve conversion rates.
7. Bonus: Geo-Focused Retargeting
Use geo-based retargeting to bring visitors back:
- People who viewed local delivery pages
- Cart abandoners in your delivery area
- People who clicked ads for specific neighborhoods
Example follow-up copy:
“Still thinking about flowers for [Wicker Park]? Order now—we still have drivers on the road!”
Recap: Geo-Targeting for Florist Ads
✅ Target ZIPs, cities, or radius zones
✅ Use local urgency in ad copy
✅ Match landing pages to delivery area
✅ Use Google for intent, Meta for discovery
✅ Expand slowly and track by area
✅ Retarget based on local behavior
Want Help Setting Up Local Ads That Actually Convert?
We help florists build geo-targeted ad campaigns that sell more flowers—fast. Whether it’s Google, Instagram, or both, we make sure you reach real buyers in your area.
