Your ad copy shouldn’t just be pretty.
It should make someone stop scrolling—and feel something.
Whether it’s a Valentine’s Day campaign or a sympathy bouquet ad, the key is alignment:
💐 What’s the occasion?
💌 What’s the emotional trigger?
🛍️ What action should they take?
This guide gives you plug-and-play copy templates, sorted by occasion and bouquet style.
Use them in Meta ads, Google headlines, or anywhere you need words that sell flowers.
1. Romantic Bouquets (Valentine’s, Anniversaries, "Just Because")
Buyer mindset: I want to express love. I don’t want to mess this up.
Headline ideas:
- “Say It Without Saying a Word”
- “Flowers That Make Hearts Skip a Beat”
- “Send the Kind of Love She’ll Remember”
Primary Text:
She deserves more than grocery store roses.
Send luxury blooms that feel personal, thoughtful, unforgettable.
Same-day delivery across [city].
CTA ideas:
- Send Love Today
- Shop Romantic Flowers
- Make Her Smile
Image Tips:
- Close-up shots of soft petals (roses, ranunculus, peonies)
- Candlelight or warm-toned settings
- Option: show recipient holding flowers with subtle smile
2. Birthday Bouquets
Buyer mindset: I forgot. Or I want to make it feel special.
Headline ideas:
- “Make Their Day Bloom”
- “Better Than a Birthday Card”
- “Same-Day Delivery = Saved the Day”
Primary Text:
Forgot the gift? We didn’t forget the flowers.
Order a birthday bouquet that gets the biggest smile—delivered today in [city].
CTA ideas:
- Send Birthday Joy
- Order Now for Same-Day
- Celebrate With Flowers
Image Tips:
- Bright, cheerful colors (sunflowers, lilies, tulips)
- Add birthday card or mini balloon in visual
- Include text overlay like “🎉 Happy Birthday Delivery”
3. Sympathy & Condolence Bouquets
Buyer mindset: I want to express care, quietly and respectfully.
Tone: Calm. Supportive. No urgency.
Headline ideas:
- “Flowers That Speak When Words Fall Short”
- “A Thoughtful Gesture in Difficult Times”
- “Send Comfort, Not Just Flowers”
Primary Text:
Our sympathy bouquets are designed with care—delivered with compassion.
Whether it’s a quiet gesture or a funeral arrangement, we’re here to help you express it beautifully.
CTA ideas:
- Send Sympathy Flowers
- Shop Condolence Bouquets
- View Funeral Arrangements
Image Tips:
- Soft color palettes (white, cream, blush)
- Minimal background distractions
- Gentle lighting, calm tone
4. Luxury & Designer Bouquets
Buyer mindset: I want to impress. This isn’t about price—it’s about perception.
Headline ideas:
- “Luxury Is in the Details”
- “Not Your Average Bouquet”
- “Designed to Impress. Delivered with Care.”
Primary Text:
For the moments that deserve more than ordinary…
Our designer bouquets feature rare blooms, premium wrapping, and same-day white-glove delivery in [city].
CTA ideas:
- Explore Luxury Collection
- Shop Designer Blooms
- Elevate the Moment
Image Tips:
- Studio shots with dramatic lighting
- Visible texture: velvet wrap, embossed cards, wax-sealed notes
- Optional: lifestyle photo in high-end setting (marble, gold accents)
5. “Just Because” & Everyday Orders
Buyer mindset: I want to surprise someone or brighten their day.
Headline ideas:
- “Who Says You Need a Reason?”
- “Make Today Bloom”
- “Little Joys Go a Long Way”
Primary Text:
No holiday, no problem.
Send a burst of beauty to their doorstep—just because you can.
Fresh flowers. Same-day delivery. Big smiles.
CTA ideas:
- Brighten Their Day
- Send a Surprise
- Shop Everyday Flowers
Image Tips:
- Joyful moments: flowers being unboxed, placed on kitchen table
- Bright, playful palettes
- Include motion (e.g., wind-blown petals, hands reaching out)
Bonus: Ad Copy Framework You Can Reuse
Use this structure for any bouquet type:
1. Emotion hook:
“Forgot the gift? Don’t forget the flowers.”
2. Value proposition:
“Our same-day bouquets are fresh, local, and wrapped like a gift.”
3. Delivery reassurance:
“Order by 2pm for same-day delivery in [city].”
4. CTA:
“Send Flowers Now”
This 4-part structure works especially well for Meta ads and Google RSAs.
Final Tips for Ad Copy That Converts
- Match your tone to the occasion
- Keep text short on mobile-first platforms (Meta, IG)
- Use emojis only if they align with tone (🎉 for birthday = ✅, 💀 for sympathy = ❌)
- Test at least 2–3 variations per ad set
- Always clarify delivery (same-day? local only? order cutoff?)
Ready to Make Ads That Sell (Not Just Look Pretty)?
We help florists write ad copy that speaks to the real reasons people buy flowers. Whether it’s love, loss, or everyday joy—we match your voice to their intent.
Let’s write something beautiful and effective together.
