Let’s be real:
Nobody wants a random “15% OFF TODAY ONLY” text from a business they barely remember.
But—
A well-timed message that says “Your favorite bouquet is back + here’s a gift, just for you”?
That gets opened. And clicked.
When used with care, SMS is one of the most powerful loyalty tools in your florist toolbox.
In this guide, we’ll show you how to:
- Send valuable texts your customers look forward to
- Time your SMS campaigns for max impact
- Stay compliant, respectful, and non-spammy
- Grow your list without annoying people
Why SMS Works (If You Do It Right)
📈 98% open rate
⏱ Read within 3 minutes
📲 Always in their hand
❤️ Feels personal (if written right)
But the key is not frequency. It’s relevance.
You’re not trying to stay top-of-mind every day. You’re showing up just when it matters most.
The Golden Rule: Only Send What You’d Want to Get
Here’s what that looks like for florists:
✅ “We just restocked your favorite tulips 🌷”
✅ “Hi [Name], we saved you $10 off your next bouquet – valid this weekend only 💐”
✅ “Happy Anniversary! Here’s 15% off a bouquet for your partner ❤️”
❌ “BIG SALE! Everything 10% off! Shop now!!!”
❌ “New arrivals. Click here.”
❌ “Hey…”
SMS is intimate. People get texts from their mom, their partner, their best friend.
You’re in that inbox—act accordingly.
What to Send (And When)
1. 🎁 Loyalty Surprises
- “Thanks for 3 orders! Here's a free candle with your next delivery.”
- “You’ve reached 5 bouquets—next one’s on us 🎉”
Use milestone-based automations to trigger these. Works great with Shopify + Klaviyo or Postscript.
2. 🎂 Birthday & Anniversary Gifts
- “Happy Birthday, [Name]! Celebrate with $10 off any bouquet this week 🌼”
- “Your anniversary is coming up—pre-order now and get a free handwritten card 💌”
(Pro tip: collect important dates through popups or checkout fields.)
3. 🛍 Restock or Collection Alerts
- “Your favorite peonies are back! Limited bunches available—tap to reserve 🌸”
- “Our fall collection drops Friday. Want early access?”
You can even let VIPs shop 24 hours early. That feels like a reward.
4. 🕐 Last-Minute Reminders
- “Valentine’s Day is almost here! Order by tonight for delivery on Feb 14 💘”
- “Final call for same-day Mother’s Day delivery—ends 1PM!”
Urgency works—but only if it’s helpful.
How to Grow Your SMS List (Without Being Annoying)
- Website popup (with a reason):
“Get 10% off your first bouquet + VIP access to seasonal launches. Join via SMS.”
- Checkout opt-in:
- Include a checkbox to receive order updates + perks.
- In-store signage:
- QR code with clear value:
“Join our flower club and get surprise gifts via SMS 🌸”
- Instagram story highlights:
- Save a story explaining the benefits + link to SMS form.
Frequency & Timing Tips
📅 Max 2–4x / month unless it’s a holiday week
🕓 Send during human hours (10am–6pm)
🎯 Use segmentation — don’t blast the whole list every time
✨ Personalize with name, order history, or preferences
SMS isn’t a megaphone. It’s a whisper in the right moment.
Compliance 101 (Don’t Skip This)
To legally send marketing SMS:
- ✅ Get explicit consent (checkbox, form, etc.)
- ✅ Make opt-out easy (e.g., “Reply STOP to unsubscribe”)
- ✅ Use a trusted platform (Postscript, Klaviyo, Attentive)
- ✅ Include your brand name in every message
- ✅ Keep message size short and scannable
Trust is built through respect.
Quick SMS Copy Swipe File
Let’s Build SMS Campaigns Your Customers Will Love
Most florists are afraid to text their customers. But you don’t have to be.
If you follow the right timing, tone, and value-driven approach, SMS becomes a retention engine—not a spam machine.
Need help setting up flows or writing messages that actually work?
