Most florist emails never get opened.
Not because the flowers aren’t beautiful.
But because the subject line flopped.
💐 The subject line is your first impression.
It’s the difference between “send to trash” and “click to open.”
This guide gives you 21 real-world subject lines—categorized by tone and goal—so you can inspire, connect, and sell more blooms via email.
Let’s dive in.
🎯 Occasion-Based Subject Lines
1. “Still need a bouquet for Mom?”
→ Simple, timely, and feels like a reminder from a friend.
2. “Last chance for Valentine’s flowers ❤️”
→ Creates urgency + uses emoji to stand out.
3. “Say happy birthday with something prettier than a text”
→ Taps into emotion and a relatable moment.
4. “Father’s Day flowers? Yep, it’s a thing.”
→ Pattern interrupt + light humor.
5. “Pre-order now for Eid delivery 🌙”
→ Cultural relevance + deadline = high open rate.
💡 Subject Lines That Spark Curiosity
6. “This bouquet’s gone viral in Chicago…”
→ Intrigue + local angle = click magnet.
7. “The story behind our bestselling flowers”
→ Great for storytelling emails or product intros.
8. “What’s in bloom this week? 🌸”
→ Ongoing newsletter series hook.
9. “She cried when she opened this one…”
→ Emotional curiosity. People want to know why.
10. “It’s not just roses anymore.”
→ Sets up for surprise or new product reveal.
🚀 Promotional Subject Lines
11. “Free delivery ends tonight!”
→ Clear value + strong urgency.
12. “Surprise add-on with every bouquet 🎁”
→ Everyone loves a bonus.
13. “20% off blooms that brighten her week”
→ Discount + emotional benefit.
14. “Flowers for $49? Only this weekend.”
→ Price anchor + time-limited offer.
15. “BOGO on all mixed arrangements 🌼”
→ Great for clearing inventory or upselling.
🧠 Smart Personalization Subject Lines
16. “George, your anniversary’s coming up…”
→ Name + relevance = high engagement.
17. “You liked pink last time. You’ll love this.”
→ Uses past behavior for smart prediction.
18. “A little something for your Friday inbox 💌”
→ Soft tone + day of week targeting.
✅ Transactional + Reminder Subject Lines
19. “Your order’s in. Here’s what happens next.”
→ Set expectations post-purchase.
20. “We’ll deliver it just in time ❤️”
→ Reassurance before big occasions.
21. “Your cart’s still full of pretty things…”
→ Light, friendly cart abandonment nudge.
How to Write Great Subject Lines (That Don’t Get Ignored)
🎯 Know the goal
Are you reminding, promoting, storytelling, or announcing? One clear goal per subject.
🔍 A/B test regularly
Try 2–3 versions with different tones (funny vs. emotional, short vs. long). Track open rates.
⚠️ Avoid spammy triggers
Don’t scream in ALL CAPS. Avoid too many emojis. Skip words like “guaranteed,” “FREE!!!” or “Buy now.”
✍️ Keep it short (35–45 characters is ideal)
Mobile readers cut off long lines. Make the punch early.
💬 Use preview text wisely
This is your second chance. Think of it like a subtitle:
“Still need a bouquet for Mom?”
Preview: We’ve got 3 she’ll love. Order by Friday.
Swipe This Subject Line Strategy
- Occasion + urgency = “Last day for Mother’s Day orders”
- Emotional benefit = “Make her week with flowers that wow”
- Pattern interrupt = “Wait… flowers for Dad?”
- Gift hook = “Every bouquet comes with a secret bonus”
- Curiosity = “You won’t believe what’s in this box”
Final Tip: Track What Works
✅ Use your email platform (Klaviyo, Mailchimp, etc.) to monitor:
- Open rates
- Click-through rates
- Conversions
Then tweak, improve, and repeat.
Your emails won’t matter if no one opens them.
Make your subject lines work harder—they’re the gatekeepers to your revenue.
Need help writing high-converting florist emails?
