What Every Florist Should Put in Their Instagram Highlights
Most florists treat Instagram Highlights like a forgotten photo album. But in 2025, your Highlights are one of the first things new customers see when they land on your profile—especially if they came from a Reel or ad. That makes them a quiet powerhouse for building trust, answering questions, and increasing sales.
This guide breaks down what every florist should include in their Instagram Highlights, how to structure them for clarity, and what kinds of Stories actually sell—without sounding salesy.
Why Instagram Highlights Matter
Think of Highlights as your website menu, but on mobile and with a pulse.
They:
- Answer pre-sale questions before people DM you
- Reduce drop-offs by providing key info up front
- Build credibility with reviews and real-life proof
- Guide users toward action (order, book, contact)
Stat: A Meta Business study found that 67% of Instagram users visit a business profile before deciding to buy. Highlights help close that gap.
The 6 Instagram Highlight Categories Every Florist Needs
1. FAQ or How to Order
Answer the most common DMs before they’re sent.
Include:
- How to place an order (link, form, DM, etc.)
- What info to send
- Price ranges and minimums
- Same-day delivery policy
📌 Label idea: “How to Order” or “FAQs”
2. Delivery Info
Be crystal clear: where, when, and how you deliver.
Include:
- Delivery radius or city names
- Cut-off times
- Pickup instructions
- Fees or conditions
📌 Label idea: “Delivery” or “Where We Deliver”
3. Testimonials / Reviews
Highlight real feedback to build instant trust.
Include:
- Screenshots of DMs or Google reviews
- Reposts of customer reactions
- Voice messages or video testimonials
📌 Label idea: “Reviews” or “Happy Clients”
4. Bouquet Options or Menu
Give a visual preview of your offer.
Include:
- Reels or static Stories of bestsellers
- Season-specific designs
- Budget ranges or package styles
📌 Label idea: “Our Flowers” or “Menu”
5. Behind-the-Scenes
Let people peek into your world. It builds connection.
Include:
- Design process
- Flower market mornings
- Packing orders
- Your face and personality
📌 Label idea: “BTS” or “Our Work”
6. Events / Weddings
If you do events, dedicate a Highlight to it.
Include:
- Setup timelapses
- Before/after installs
- Styled shoots
- Client notes or testimonials
📌 Label idea: “Weddings” or “Events”
Bonus: Stories That Sell Without Being Pushy
Here are 5 Story formats you should regularly post and save to Highlights:
- Countdowns for product drops
- → “New bouquet drop this Friday at 10am!”
- Polls about customer taste
- → “Would you send this for Mother’s Day? 👇”
- Short tutorials or care tips
- → “How to trim stems when your bouquet arrives”
- Customer moments or UGC
- → Repost tagged photos or unboxing videos
- Voiceover Reels reposted as Stories
- → Add captions like “Tap to order”
Quick Tips for Better Highlights
- 📌 Use clear, minimalist covers (your brand palette)
- 📝 Add short titles—don’t get cute, get clear
- 🔁 Update weekly—remove outdated promos
- 📲 Save 1–2 new Stories to each Highlight every month
- 🧭 Think mobile first—most users tap Highlights right after bio
Conclusion: Highlights = Micro Conversions That Add Up
Your Instagram Highlights don’t need to be perfect—they just need to answer questions and inspire action. Done right, they turn profile visitors into warm leads and reduce friction in your sales process.
If your Highlights are outdated, empty, or confusing, it’s time to fix that. At Bloom Rush, we help florists structure their Instagram profiles to convert visitors without feeling like a hard sell. Let’s turn those Highlights into high-impact touchpoints that work even when you're offline.
