Your florist business' marketing is more than just flowers - it's content that makes your customers want to buy, and Bloom Rush helped a florist who was struggling with the same challenge as many other florists: they didn't have time or resources to create quality content.
Here's how we gave them the flowers they needed to grow online, because running a florist business is a constant battle.
Here's how we gave them the flowers they needed to grow online, because running a florist business is a constant battle.
Problem: Limited time and resources to create high quality content, therefore prioritizing customer orders, managing staff, and day-to-day operations meant our client didn't have time to create content for social media. Without content, their marketing efforts were falling short, thus solution was needed to address this issue.
Solution: Content creation through remote creative shootings, and we created content for the client remotely, so we worked with them to develop a concept, create custom packaging and ribbons with their logo, and filmed creative shootings using our equipment and expertise. This saved our client's time and ensured content that matched their brand, therefore results were impressive.
Results: Increased engagement, cost savings, and it exceeded our expectations, because the content we created had 23% higher engagement (ERR) than the posts the client themselves had made. This was clear proof of how important good, visually appealing content is in the flower business, thus in addition, our client saved a lot of money on content creation, and this made it the most cost-effective option for them.
Why content marketing matters for flower shops, because in the digital age, content marketing is key to attracting new customers, and good visuals, a recognisable style, and engaging stories can turn your local shop into a brand. Social media is the perfect platform to showcase your work, engage with customers, and increase sales, therefore Bloom Rush is dedicated to helping flower businesses succeed. Bloom Rush: Your flower shop marketing partner, and we offer remote content creation, social media management, branding - we'll help your business bloom online, so are you ready to take your flower shop's marketing to the next level, and let's create something beautiful together, thus give us a call today.
