Google Search is where flower orders start.
Whether it’s “same day flowers Chicago” or “Valentine’s Day bouquet near me,” these are buyers with intent. And if your flower shop doesn’t show up? Your competitors will.
Here’s your no-fluff guide to setting up a Google Search campaign that actually brings in sales—whether you’re a local shop or an e-commerce florist.
1. Pick the Right Campaign Type
Start with Search — not Display, not Smart, not Performance Max (yet).
You want full control over keywords, copy, and bidding.
Later, you can expand. But Search is the money-maker when people are ready to buy.
2. Location Targeting: Only Pay for Local Buyers
If you're in Chicago, you don’t want clicks from New York.
✅ Go to “Locations” in your campaign settings
Set:
- Target radius around your shop (e.g., 10 miles)
- Or manually enter ZIP codes you deliver to
- Exclude areas you don’t serve (especially neighboring cities!)
💡 Bonus: Use the “Presence” setting—not “Presence or interest”—to avoid tourists or researchers from outside your area.
3. Keyword Match Types: Be Smart, Not Broad
Here’s what NOT to do:
Dump 100 keywords into a Broad Match campaign and pray.
Here’s a better structure:
- Exact Match → [flower delivery chicago], [roses near me]
- Phrase Match → “order flowers online”, “anniversary bouquet”
- Broad Match Modified (deprecated, but if you’re using Smart Bidding)
🚫 Avoid pure Broad unless you're experienced with negative keywords.
Start with 10–20 intent-driven keywords. Think:
- “same day flowers [your city]”
- “birthday bouquet delivery”
- “florist near me”
4. Write Ad Copy That Sells Flowers (Not Just Clicks)
You’ve only got 3 headlines + 2 descriptions.
Here’s what works:
Headline Ideas:
- “Same Day Flower Delivery”
- “Handcrafted Bouquets in [City]”
- “Roses for Every Occasion”
Description Ideas:
- “Fresh local flowers. Delivered today.”
- “Order before 2 PM for guaranteed same-day delivery.”
🔥 Tips:
- Include numbers: “$39 Bouquets”, “132 5-Star Reviews”
- Add urgency: “Limited Valentine’s Slots Left”
- Test emotional copy vs. practical copy
📌 Use ad extensions:
- Call extension (your shop’s number)
- Sitelinks (Shop All, Birthday, Weddings)
- Location extension
- Callout: “Family-Owned”, “Satisfaction Guaranteed”
5. Landing Pages: Send Them Somewhere That Converts
Never send traffic to your homepage.
Send them to a relevant landing page that matches their search intent.
Examples:
- “Valentine’s Flowers” query → /collections/valentines-day
- “Same day bouquet Chicago” → /same-day-delivery
✅ Landing Page Checklist:
- Clear headline (“Same-Day Delivery in [City]”)
- Bestseller bouquets visible above the fold
- Delivery timeframes + trust badges
- Fast loading on mobile
6. Conversion Tracking: Know What Makes You Money
You can’t optimize if you don’t track.
✅ Set up:
- Google Tag Manager
- Conversion tracking via thank-you page
- Optional: import conversions from Shopify, Squarespace, etc.
Track:
- Orders
- Phone calls
- Add-to-cart (optional)
💡 Don’t just rely on clicks or CTR. Focus on ROAS: how much revenue per $1 ad spend.
7. Budget Tips for Florists
Minimum to start: $20–$30/day
Break it down:
- Bids: $1.50–$2.50 per click
- Average conversion rate: 2%–5%
- Average order value: $60–$100
If you’re spending $600/month and getting $2000+ in revenue — you’re doing it right.
Start small, scale fast.
8. Common Mistakes to Avoid
🚫 Using only Broad Match
🚫 Targeting too large of an area
🚫 Sending traffic to irrelevant pages
🚫 Writing ad copy that sounds like every other florist
🚫 Not tracking conversions
Recap: The Google Ads Setup Checklist for Florists
- ✅ Campaign type: Search only
- ✅ Geo-target: your delivery radius only
- ✅ Keywords: exact + phrase, intent-based
- ✅ Ad copy: emotional + clear + urgent
- ✅ Landing page: relevant and optimized
- ✅ Tracking: revenue, not just clicks
- ✅ Budget: $600+/month for meaningful results
Let’s Make Google Ads Work for Your Flower Shop
If you’re not running Search ads yet, you’re leaving money on the table. We help florists launch ad campaigns that actually convert—from keywords to checkout.
Let’s build your next campaign together.
