Monthly Newsletter Ideas for Florists That Keep Customers Coming Back
If you think email newsletters are outdated, think again.
Florists who send consistent, well-crafted emails don’t just stay in their customers’ inboxes—they stay in their hearts. Because flowers are emotional. And a good newsletter taps into that with the right mix of beauty, timing, and relevance.
But the hardest part?
Knowing what to send each month.
This guide gives you a flexible, reusable structure to keep your email fresh, engaging, and worth opening—every time.
1. A Seasonal Hook (Make It Timely)
Lead with a reason. What’s happening now that gives your reader a reason to scroll?
🗓 Ideas:
“August is sunflower season—here’s how to celebrate it”
“Back-to-school flowers for favorite teachers”
“How to survive the January blues with flowers”
You don’t have to write a novel. Just 1–2 warm sentences that connect flowers to life.
2. Featured Bouquet of the Month
Pick one arrangement and highlight it. But don’t just drop a photo—romanticize it.
💐 Format:
Name of bouquet
1–2 sentence emotional description (“This one feels like a cozy dinner under fairy lights.”)
Button: [Shop Now] or [See the Story]
Include a high-quality photo. Mobile-first layout. Keep it clean.
3. A Helpful Tip or Flower Guide
This is where you give before you sell. Teach something simple that builds authority and trust.
📌 Ideas:
“How to make peonies last longer at home”
“What to write on a sympathy card (without sounding cliché)”
“Flower care tips you can actually remember”
This positions you as a florist who cares, not just sells.
4. An Offer (Optional but Powerful)
Not every newsletter needs a promo. But if you have a seasonal push, say it clearly.
🎁 Examples:
“This week only: Free delivery on orders over $75”
“Back-to-school bundles: 10% off with code CLASSIC10”
“Get a free scented candle when you order before Friday”
Use scarcity and clarity. Don’t make them guess.
5. A Quick CTA to Follow or Share
At the bottom, nudge people to connect more deeply.
📣 CTAs:
“Follow us on Instagram for daily floral joy”
“Forward this to a friend who needs a pick-me-up”
“Reply and tell us your favorite summer flower—we might feature it!”
These mini-engagements build long-term loyalty.
Bonus: Subject Lines That Get Opened
Writing a great email is useless if no one opens it. Try emotional, seasonal, or curiosity-driven subject lines.
✉️ Sample florist subject lines:
“This bouquet smells like August”
“We made something wild for your desk”
“For the friend who has everything… flowers.”
Always test and rotate. Avoid spammy language. Be human.
Plug-and-Play Monthly Email Format
Use this layout every month:
Seasonal hook (1–2 sentences)
Featured bouquet with story + button
Quick flower tip or advice
Promo (optional)
CTA to engage or follow
The key is consistency with variation. Keep the structure. Change the content. Your customers will come to expect—and look forward to—your emails.
Your Newsletter Is More Than a Reminder. It’s a Relationship.
Done right, your newsletter becomes more than a sales tool. It becomes your voice. Your presence. Your way of showing up even when flowers aren’t top of mind.
Want help designing email flows that actually work for florists?
We help flower businesses build email strategies that grow repeat orders, not just clicks.