Stem to Success

How to Tell Your Florist Story (Without Sounding Like Everyone Else)

Let’s be honest:
Most florist About pages sound like this…
“We’re passionate about flowers. We believe in beauty. We serve our community with love.”
Not bad. But also?
Totally forgettable.
If every shop says that, why should someone choose you?
In a world of templated websites and cookie-cutter captions, your story is your edge.
Let’s turn it into something customers actually remember (and connect with).

Why Your Story Matters

🌼 People buy from people
Especially in emotional purchases like flowers. Your story builds trust and connection.
🧠 Memorability = Sales
A vivid florist story sticks in the mind. That’s half the battle when customers are choosing between shops.
💬 It fuels your marketing
Once you clarify your story, it becomes easier to write Instagram captions, blog posts, and email intros that feel authentic.

Where to Tell Your Story

  • About page
  • Make it more than just a timeline—tell why you do what you do.
  • Instagram bio + highlights
  • Pin a story post or share your origin as a Reel or carousel.
  • Email welcome flow
  • Let new subscribers meet the person (or team) behind the brand.
  • Packaging
  • Include a card or wrap with a line about who made the bouquet and why.

Storytelling Prompts for Florists

Use these to dig deeper—and write something that sounds like you, not a brochure.

1. What moment made you fall in love with flowers?

“My grandmother’s rose garden in Tehran…”
“The first bouquet I made after quitting my 9–5…”
“A stranger’s wildflower gift that changed everything…”

2. What do flowers mean to you personally?

“To me, they’re not decorations. They’re conversations.”
“I believe flowers can say things we can’t put into words.”

3. What does your shop stand against?

“We don’t do cookie-cutter arrangements or race-to-the-bottom pricing. We design for meaning.”

4. What’s something surprising about your process?

“Every bouquet is made while jazz plays in the background.”
“We handwrite every card. Every. Single. One.”

Tone Tips: Make It Sound Like You

  • Drop the jargon
  • Skip “bespoke arrangements leveraging seasonal palettes.”
  • Say: “We make flowers that feel like a deep breath.”
  • Use real voice
  • Write like you talk. Read it out loud. If it sounds stiff, rewrite it.
  • Let your quirks in
  • Love bubble tea? Only use thrifted vases? Say so.
  • These are the things people remember.

A Quick Before & After

❌ Generic:
“Our florist shop was founded in 2012 with the goal of bringing joy through floral design.”
✅ Memorable:
“In 2012, I was broke, heartbroken, and somehow surrounded by tulips. That’s how this flower story started.”
See the difference?

Bonus: Visual Storytelling

Pair your words with images that match the mood:
  • Childhood garden photos
  • Behind-the-scenes arranging moments
  • First market stall or old storefront
  • Messy hands + fresh blooms
  • The first bouquet that meant something
This builds brand memory—and makes your story more than just words.

Ready to Make People Feel Something?

Your florist story shouldn’t be an afterthought.
It’s the heartbeat of your brand—and the reason customers keep coming back.
Want help writing a story-driven About page or email flow that actually converts?
Let’s turn your story into your superpower.
2025-08-27 23:50