Ever wish you could send one message to birthday buyers…
another to weekly subscribers…
and a third to your downtown regulars?
You can.
But only if you tag your contacts properly.
Tagging isn’t just for organizing—it’s the backbone of smart florist marketing.
And when done right, it helps you:
- Send more relevant emails & texts
- Increase loyalty with targeted promos
- Track your most valuable segments
Let’s break down how to tag, when to tag, and what to do with those tags once you have them.
What Is Contact Tagging (And Why Florists Need It)?
Tagging = assigning labels to a customer in your CRM, email, or SMS platform.
Think of it like sticky notes for your contacts:
💌 “Valentine’s buyer”
📍 “Chicago delivery zone”
🔁 “Monthly subscriber”
With smart tags, you can:
- Send offers to just the right people
- Avoid blasting irrelevant messages
- Know who’s most likely to buy again
1. Tag by Occasion or Intent
Not all flowers are sent for the same reason. Use purchase behavior to tag the why.
Examples:
- 🎂 birthday
- 💕 romantic
- 💐 sympathy
- 🎉 congratulations
- 🎄 holiday
How to tag:
Use product or collection tags in Shopify (or any ecom platform) to trigger auto-tags in your email system.
2. Tag by Frequency & Lifetime Value
Your one-time gift sender ≠ your flower subscription member.
Segmenting by behavior helps you reward loyalty and increase retention.
Examples:
- repeat-customer
- 1st-time-buyer
- VIP-10+orders
- has-subscription
- last-order-6mo-ago
Pro tip: Create an "at-risk" tag for lapsed customers who haven’t ordered in 6+ months. Perfect for winback emails.
3. Tag by Location or Delivery Zone
If you deliver across multiple cities, ZIPs, or neighborhoods, tag accordingly.
Examples:
- chicago-northside
- gold-coast
- zone-3-delivery
- pickup-only
- NYC-subscriber
This lets you:
- Promote local events or store visits
- Offer targeted delivery promos
- Exclude areas from unavailable services
4. Tag by Acquisition Source
Where did they come from? This helps with attribution and campaign planning.
Examples:
- instagram-lead
- gmb-click
- walk-in-store
- promo-code-CHICAGOTODAY
- valentines2025-email-list
Later, you can compare performance by channel or send reactivation campaigns by source.
5. Tag by Preferences & Notes
Some florists go the extra mile and store info like:
- prefers-white-flowers
- no-roses
- likes-modern-designs
- allergic-lilies
- always-order-for-wife
You can collect these via:
- Order notes
- Post-checkout surveys
- SMS replies or WhatsApp convos
Used right, they make your follow-ups feel ultra-personal.
Where to Use Tags (And Why It Matters)
Once tagged, you can use these segments in:
💌 Email Campaigns
- “Exclusive Mother’s Day offer for VIPs”
- “Your last order was 6 months ago—here’s 15% to come back!”
📱 SMS
- “Flowers available in Gold Coast today. Want same-day delivery?”
🧠 CRM & Loyalty Systems
- Award points to repeat-customers
- Trigger birthday flows for birthday-buyer tags
🧵 Instagram DM Automation (if using tools like ManyChat)
- Send follow-up messages by tag: “Wedding flowers?” → tag = wedding-interest
Tools You Can Use for Tagging
- Klaviyo: Dynamic segments, Shopify tag syncing, behavior-based triggers
- Mailchimp: Manual and automated tags
- Omnisend: Tagging by product, source, or workflow
- Postscript / Attentive (SMS): Segment by past actions and keywords
- Shopify: Customer tags, order tags, metafields
Mistakes to Avoid
🚫 Using only one generic tag like “customer”
🚫 Never updating or pruning outdated tags
🚫 Not training your team to tag in-store buyers
🚫 Using codes your future self won’t understand (vday_23_xxx 🤯)
Recap: Tag Smart, Sell Better
When you tag your florist customers by what matters—why they buy, how often, where they live—you unlock:
✅ Higher open rates
✅ Better click-throughs
✅ More repeat purchases
✅ A more personal brand
Ready to Tag Like a Pro?
At Bloom Rush, we help florists set up clean, high-converting CRM systems—from contact tagging to email flows, SMS campaigns, and loyalty tracking.
Want your segments to actually drive revenue?
