Let’s be real—
Most people have no clue what florists actually do.
They see the finished bouquet.
Maybe a pretty photo on Instagram.
But the early mornings, the flower market hustle, the foam, the thorns, the chaos before the calm?
They don’t see that.
And that’s exactly why this kind of content works.
Why “Day in the Life” Content Converts
📸 It builds trust
When people see how much care, skill, and effort goes into your work, they trust you more.
They stop seeing you as “just another shop” and start seeing you as their florist.
💡 It shows value
This isn’t just “flowers in a vase.”
It’s design, sourcing, prepping, storytelling. When people see the process, they’re more willing to pay for the product.
❤️ It creates connection
Behind the brand is a real human. That alone makes your business more memorable.
What to Show in a “Day in the Life” Piece
You don’t need to film a Netflix doc.
Just give people a real peek behind the petals.
Here’s what works well:
1. Your Morning Routine
- Flower market run
- Unboxing the day’s shipments
- Coffee + checking orders
2. Prepping the Shop
- Cleaning buckets
- Hydrating stems
- Setting up your workspace
3. Design Time
- Making arrangements
- Choosing color palettes
- Solving design problems on the fly
4. Deliveries & Pickups
- Packing bouquets safely
- Loading the van
- Funny or sweet delivery moments
5. Real Talk Moments
- “What nobody tells you about floristry”
- “Why I became a florist”
- “When everything goes wrong (and how I fix it)”
Formats You Can Use
🎥 Instagram Reels / TikTok
- Quick montages of your day
- Voiceover or trending sound
- Add text overlays like:
- “Come spend a chaotic Valentine’s Day with me”
📝 Blog Post or Email
- Written diary-style post
- Add behind-the-scenes photos
- Great for building SEO around keywords like
- “day in the life florist [city name]”
📸 Stories or Highlights
- Real-time updates
- Archive them in “BTS” or “Daily Life” folders
Real Example: Instagram Caption Template
6:30 AM: Coffee ☕
7:00 AM: Flower market (found the most perfect ranunculus today)
8:30 AM: Someone ordered a breakup bouquet. Black ribbon included 😅
11:00 AM: Forgot to eat again.
2:00 PM: Wedding bouquet handoff. She cried. I cried.
4:00 PM: Cleaned up. Sat down. Realized I love this job.
👉 Post this with a messy desk photo or delivery van selfie.
People eat this stuff up.
3 Tips to Make It Work
- Don’t over-edit it
- The mess is part of the charm. The sweaty forehead, the petals on the floor—it makes you real.
- Add emotion
- Tell people how a moment made you feel. That’s what sticks.
- Connect it back to your audience
- End with something like:
“All this to say—we really care about every order. And we’re so grateful to design for you.”
TL;DR: Show Up as a Person, Not Just a Shop
You’re not just selling flowers.
You’re selling care. Skill. A moment. A feeling.
And the more people see the real you, the more they’ll want to buy from you.
Want Help Turning Your Workday Into High-Converting Content?
We help florists turn behind-the-scenes moments into stories that connect—and sell.
