You don’t need to be a writer to blog like a florist.
You just need a plan—and a purpose.
Most flower shops let their blogs collect dust. But a good blog isn’t just filler. It’s a low-cost, high-impact way to boost SEO, attract local traffic, and position your brand as the go-to florist for every occasion.
Below are 24 blog post ideas florists can use year-round. They’re designed to match search intent, tap into emotional triggers, and gently nudge readers toward placing an order.
💘 Valentine’s Day
- “The Best Valentine’s Bouquets in [Your City]”
- Local SEO gold. Show your top romantic picks and link to a collection page.
- “What Each Flower Color Means for Valentine’s Day”
- Educational content meets emotional connection.
- “Valentine’s Day Delivery Guide: When to Order Flowers (and Why It Matters)”
- Urgency + practical value = conversion boost.
💐 Mother’s Day
- “Mother’s Day Bouquets That Say More Than Words”
- Use storytelling and bouquet descriptions that feel personal.
- “Last-Minute Mother’s Day Gift Ideas in [Your City]”
- Capture procrastinators who need same-day delivery.
- “Best Flowers for Every Type of Mom”
- Segment by personality: classic, creative, sentimental, etc.
🐣 Spring
- “5 Spring Bouquets to Brighten Any Room”
- A feel-good post for early-season inspiration.
- “How to Care for Spring Flowers at Home”
- Flower care tips that naturally promote your blooms.
- “Spring Wedding Flowers: What’s in Season & On-Trend”
- Great for SEO and attracting bridal inquiries.
☀️ Summer
- “Chicago’s Favorite Summer Flowers (and Why We Love Them)”
- Swap in your city. Adds local flavor and personality.
- “Hosting a Summer Party? Here’s How to Style Flowers Like a Pro”
- Lifestyle content that’s easy to share.
- “The Best Flowers for Beating the Summer Heat”
- Position your hardy blooms as the solution.
🎒 Back to School / September
- “Teacher Appreciation Bouquets They’ll Actually Love”
- Perfect for early fall orders with a purpose.
- “Fall Florals for Home, Office & Gifting”
- Transition your visual style and product lineup.
🎃 Fall & Halloween
- “Autumn Arrangements That Aren’t Just Orange”
- Break clichés with moody, elegant, or minimal palettes.
- “How to Decorate with Dried Flowers This Fall”
- Great for SEO + social shares + upselling preserved items.
- “Spooky & Sophisticated: Halloween Flower Ideas for Grownups”
- Fun, offbeat content that stands out.
🦃 Thanksgiving
- “Thanksgiving Centerpiece Ideas for a Cozy Table”
- Include upsell tips (vases, candles, delivery timing).
- “Flowers to Bring (Instead of Wine) to Thanksgiving Dinner”
- Position flowers as a thoughtful hostess gift.
🎄 Holiday Season
- “Holiday Flowers & Decor: A Local’s Guide to [Your City]”
- Inspire local shoppers to order for events or gifts.
- “Wreaths, Garlands & Bouquets: Holiday Floral Trends for [Year]”
- Position your shop as up-to-date and stylish.
- “Same-Day Holiday Delivery: Your Emergency Gifting Guide”
- Capture urgent buyers in late December.
🎆 New Year & Evergreen Ideas
- “New Year, New Blooms: The Best Flowers for a Fresh Start”
- Great timing for gifting, self-care, or resolutions.
- “Why Sending Flowers 'Just Because' Is the Best Kind of Gift”
- Universal emotional content that sells year-round.
Bonus: Tips for Using These Blog Posts Effectively
- Add a local SEO twist
- Always include your city/neighborhood to attract local buyers.
- Link internally
- Connect blog posts to product or collection pages.
- Use real photos
- Don’t rely on stock images—use your actual work.
- Add a CTA at the end
- Guide readers to shop, book, or contact you.
Don’t Let Your Blog Go Quiet
One post per month is enough to stay relevant.
With the right seasonal angle, it becomes an engine—not an afterthought.
Need help writing blog posts that rank and convert?
We create SEO-focused content strategies for florists that match your voice, style, and product line.
