You already do beautiful work.
Weddings, big anniversaries, that one bouquet that made someone cry happy tears.
But most of it gets posted once, then forgotten.
Here’s the thing:
Those real-life moments can sell your next 10 orders—if you know how to turn them into case studies.
Let’s break it down.
Why Case Studies Work So Well for Florists
🧠 They build trust
You’re not just saying “We do great work”—you’re showing it, with photos and real stories.
📈 They help with SEO
Each case study is a content-rich page that can target local and long-tail keywords like
“Wedding flowers at [Venue Name]” or “Luxury anniversary bouquet in Chicago.”
📸 They double as social proof
You can repurpose them on Instagram, email, or sales decks to convince new clients that you deliver (literally).
What Makes a Good Florist Case Study?
It’s not about showing off. It’s about showing results.
Here’s what to include:
1. The Client or Occasion
- “Sophie & Marco’s Downtown Chicago Wedding”
- “50th Anniversary Surprise for a Longtime Client”
- “Corporate Gala at The Ritz, Styled with All-White Arrangements”
2. The Goal or Mood
- What did the client want?
- Romantic, bold, minimalist, tropical?
- Any special constraints or requests?
- “Must include her favorite peonies.”
- “Only shades of sunset.”
3. Your Design Solution
- Which flowers did you use and why?
- How did you work with the space, venue, or vibe?
- What challenges did you solve?
- (“Rainy day backup plan,” “Last-minute change in table layout,” etc.)
4. Visual Highlights
- Include 3–8 great images
- Wide shots + close-ups
- Before/after if applicable
5. Client Reaction (if available)
- A quote, a message, or even just
“She cried when she saw it.”
SEO Tip: Use Venue & City Names
Search engines love specifics.
Don’t call it:
“Beautiful Spring Wedding”
Call it:
“Modern White Wedding Flowers at The Robey Hotel in Chicago”
This helps you rank for venue-related searches and adds hyper-local authority.
How to Repurpose Case Studies
🔁 Instagram
- Carousel: “From vision to bouquet”
- Reel with text overlays: “Here’s how we pulled off this luxury wedding”
📰 Email
- Monthly newsletter: “Client spotlight: This 50th anniversary story melted us”
🌐 Website
- Dedicated blog or case study section
- Link from service pages (“See how we handled a recent garden wedding…”)
💬 Sales conversations
- Send a link to a similar past project when quoting a new client
Real Example (Structure Template)
Event:
Intimate backyard wedding in Evanston
Request:
All white, wildflower-inspired, budget under $800
Design Details:
Used lisianthus, snapdragons, and local ranunculus for a soft, romantic palette
Challenge:
High heat that day—we prepped stems in ice baths for lasting freshness
Reaction:
“They made our tiny wedding feel magical.”
Photos:
Bouquet close-up, couple with arch, table centerpieces
SEO Title:
Wildflower Wedding Flowers in Evanston, IL
Start With Just One
You don’t need a full portfolio overnight.
Pick one standout order and write it up using the structure above.
Over time, you’ll build a bank of content that does the selling for you.
Want Help Turning Your Work Into Sales Content?
At our agency, we help florists document and showcase their best moments—so they don’t just get likes, they get bookings.
