Pinterest for Florists: How to Create Boards That Drive Wedding & Event Bookings
Pinterest isn’t a social media platform—it’s a search engine with better lighting. And for florists offering weddings or events, it might just be your most underused marketing channel.
Couples, planners, and brides-to-be use Pinterest to plan their entire aesthetic—long before they ever land on Instagram or Google. That makes it the perfect place to position your floral brand early in the decision-making process.
In this guide, you’ll learn how to use Pinterest strategically as a florist to attract the right clients, especially in wedding and event categories.
Why Pinterest Matters for Wedding & Event Florists
Unlike Instagram, where content disappears in 48 hours, Pinterest pins last for months (or even years)—and are indexed in both Pinterest and Google search.
What makes Pinterest powerful:
- Visual SEO = long-term traffic
- Users come with intent (they’re planning, not scrolling)
- Ideal for niche targeting: themes, seasons, colors, venues
- Content doesn’t need to be “new”—just well-organized and tagged
A 2024 study from Hootsuite found that 47% of U.S. brides use Pinterest as a primary planning platform—more than Instagram or TikTok.
For florists, that’s a huge window to show up with your best designs before someone searches “wedding florist near me.”
Step 1: Create the Right Boards (Think Like a Planner)
Generic boards like “Our Work” don’t cut it. Pinterest is about how people search, not how you categorize your files.
Board ideas that convert:
- “Spring Wedding Bouquets in Blush & Ivory”
- “Modern Ceremony Arches for Outdoor Venues”
- “Fall Floral Color Palettes for Weddings”
- “Luxury Floral Centerpieces for Black Tie Events”
- “Boho Pampas Grass Wedding Installations”
- “Bridesmaid Bouquets by Dress Color”
📌 Tip: Make boards location-specific when possible (e.g., “Austin Wedding Flowers”)
Step 2: Format Your Pins for Clicks (and Saves)
Pins should be tall, clear, and beautiful—but also actionable.
Ideal format:
- Ratio: 2:3 (e.g., 1000 x 1500px)
- Cover Image: Clean, no clutter
- Text Overlay: Optional, but can help if it includes keywords (e.g., “Winter Wedding Centerpiece”)
- Branding: Light, non-intrusive (watermark bottom corner)
📌 Tools to use: Canva, Photoshop, or even a Pinterest template pack
Step 3: Write Keyword-Rich Descriptions
Pinterest is a search engine. That means your captions = SEO gold.
Description formula:
- 1–2 sentences describing the image and vibe
- Include flower types, occasion, colors, and location
- Add 3–5 hashtags relevant to Pinterest (optional)
Example:
“A modern white and green bridal bouquet for an Austin wedding at Laguna Gloria. Designed with roses, ranunculus, and lisianthus for a soft romantic vibe. Perfect for spring brides planning an outdoor ceremony.”
Step 4: Plan Content Around Wedding Seasons & Palettes
Pinterest works best with seasonal and aesthetic-based content, not just timeline posts.
Create pin series by:
- Season (Spring, Summer, Fall, Winter weddings)
- Palette (Earth tones, Blush & Ivory, Jewel tones)
- Venue type (Barn wedding florals, Beach ceremony installs)
- Floral element (Arches, Bouquets, Tablescapes, Boutonnières)
Plan 2–3 pins per board per week. Repurpose your old Instagram posts by cropping them vertically and optimizing descriptions.
📌 Don’t forget: Re-pin your own content into multiple boards if it fits!
Step 5: Keep It Going With Minimal Effort
Pinterest is more passive than Instagram—but consistency still helps.
- Schedule pins weekly (use Tailwind or Pinterest Scheduler)
- Add new pins to old boards regularly
- Re-share your best-performing content every 2–3 months
- Use Pinterest Trends (https://trends.pinterest.com) to guide your ideas
Common Mistakes to Avoid
❌ Uploading square or landscape images
✅ Always use vertical pins (2:3 ratio)
❌ Pinning only your latest work
✅ Pin evergreen content tied to searchable themes
❌ Writing one-word descriptions
✅ Use full phrases with flowers, color, season, and location
❌ Ignoring local keywords
✅ Include your service area (e.g., “Seattle Wedding Florist”)
Conclusion: Pinterest Is SEO for Florists—Use It Early
If you’re a wedding or event florist, Pinterest isn’t optional. It’s where your future clients are looking before they know you exist. By showing up with the right content, you can quietly earn trust, build authority, and become the florist they save months before they’re ready to book.
If you're ready to get serious about bookings—not just likes—Bloom Rush can help. We work with florists to turn social platforms like Pinterest into inbound marketing engines that attract dream clients year-round.
Let’s make sure your flowers show up before your competitors do.
