Set It and Forget It: How to Automate Review Requests That Actually Work
For florists, glowing reviews do more than build trust—they directly influence how many new orders you get. But let’s be honest: manually asking for reviews isn’t scalable. After a dozen deliveries or a busy event weekend, who has time to track down every client?
That’s where automation comes in.
In this article, we’ll show you how to set up automated review request flows that generate 5-star feedback without feeling robotic. You’ll learn how to time your request, which platforms work best, and how to write messages that actually get responses.
Because let’s face it: a review that writes itself is every florist’s dream.
Why Automated Review Requests Matter (Especially for Florists)
Florist businesses rely heavily on word-of-mouth, reputation, and visibility. But here’s what most florists miss: your reviews aren’t just for show—they affect your local search rankings, conversion rates, and even ad performance.
Key benefits of consistent reviews:
- Boost your Google Business Profile visibility in local search
- Create high-converting testimonial content for your site and socials
- Improve trust in ad copy and landing pages
- Identify what customers love (and what needs fixing)
And when reviews come in automatically, it frees up your team to focus on creating beautiful work—not chasing feedback.
Step 1: Choose Your Review Platform Wisely
Before you automate anything, decide where you want reviews to land.
Top priorities for florists:
- Google Reviews – Most critical for local search
- Yelp – Important in certain U.S. cities like San Francisco or NYC
- Facebook – Great for community-building and sharing
- Internal site reviews – Useful for product pages and credibility
👉 Pro tip: Pick one or two platforms to focus on first. Spreading too thin = lower conversion.
Step 2: Pick the Right Tools for Automation
You don’t need a huge tech stack—just something that lets you send a message automatically after an order or event.
Common automation tools florists use:
- Shopify + Klaviyo (or Omnisend) – For online orders
- Square Marketing – For POS-based flower shops
- WhatsApp or SMS flows – For local florists with mobile-heavy customers
- QR codes or NFC tags – On receipts, bouquet cards, or packaging
Example setup with Shopify:
- Order marked as fulfilled
- Trigger Klaviyo flow after 48 hours
- Email with dynamic review link sent
- Optional reminder after 3 days if unopened
The goal: a system that runs without you thinking about it.
Step 3: Nail the Timing (And the Feeling)
The biggest mistake? Asking for a review too soon—or too generically.
Best timing windows:
- 48–72 hours after delivery (fresh in memory, but time to react)
- Same day after in-store pickup (while emotions are high)
- 1 week post-event (for wedding or event florals)
And always match the message to the emotion of the moment.
Instead of:
“Please leave us a review.”
Try:
“We hope the flowers brought a smile. Would you mind sharing your experience? It helps others find something special too.”
Make it about the customer’s story—not your need for stars.
Step 4: Use a Single Tap Link (Don’t Make Them Hunt)
The easier it is to leave a review, the more likely they’ll do it.
Smart linking options:
- Google review short link (available in your Google Business dashboard)
- Yelp direct link to review popup
- Custom landing page with platform choices
And don’t bury it in a paragraph. Use a button or single-tap CTA:
💬 Leave a Quick Review
Step 5: Add Personal Touches (Without Extra Work)
Automation doesn’t mean cold. A few smart dynamic elements can keep things warm.
Use dynamic fields:
- First name
- Delivery occasion (“Hope the birthday bouquet was a hit!”)
- Item purchased (“Thank you for ordering the Peony Luxe box!”)
Even SMS can be thoughtful:
“Hi Maria! Hope the anniversary flowers made his day. Mind telling us how we did? [review link] – [Your Shop Name]”
Customers remember how you made them feel. Automation should support that feeling—not replace it.
Step 6: Incentivize Carefully (When It’s Allowed)
Some platforms (like Yelp and Google) don’t allow incentivized reviews. But that doesn’t mean you can’t make it worthwhile in other ways.
Alternatives to direct incentives:
- Enter reviewers into a monthly “thank you” draw (random selection)
- Shoutout best reviews on social media (with permission)
- Offer loyalty points on your internal platform
Just don’t promise gifts in exchange for reviews—it can backfire, and it often violates platform rules.
Step 7: Monitor, Respond, and Showcase
Once your reviews start flowing in, make sure to close the loop.
- Reply to every review—even the short ones
- Highlight strong reviews on your website, socials, and ads
- Update your homepage with a “What our customers say” carousel
- Build a reviews page that actively converts (see previous article)
A steady stream of real feedback—especially with photos and emotion—becomes one of your most valuable marketing assets.
Conclusion: Automation Is the Most Underrated Form of Social Proof
Getting reviews isn’t about ego—it’s about momentum.
When review requests are tied to your customer journey, personalized just enough, and frictionless to complete, they turn into a loop that feeds your business. More trust. More visibility. More word-of-mouth.
So if you’re tired of chasing feedback, let automation do the asking—while you keep doing the arranging.
Need help building a full review system that runs on autopilot but feels totally human?
