Your 30-Day Social Media Content Plan (Specifically for Florists)
Posting on social media shouldn’t feel like a daily crisis. But for most florists, it does. You’re busy designing, delivering, and running a business—sitting down every day to brainstorm a new caption isn’t realistic.
That’s why we built this 30-day social media content plan specifically for florists. It’s plug-and-play, flexible across Instagram, TikTok, or Pinterest, and covers the most important content categories for floral businesses: tutorials, storytelling, promotions, customer moments, and more.
Use this as your go-to system whenever content ideas run dry.
How the Calendar Works
- ✅ Designed for 5 posts/week (flexible across 30 days)
- ✅ Repeatable every month with slight tweaks
- ✅ Based on 14 high-performing categories for florists
- ✅ Works for Reels, carousels, static posts, or short-form video
📌 Pro tip: You don’t need to post every day—just stay consistent.
🌸 Week 1
🌼 Week 2
🌺 Week 3
🌻 Week 4
Caption Formulas for Easy Writing
Need help writing fast? Use these:
For education:
🌸 “Most people don’t realize this about [flower]. Here’s why it matters…”
For storytelling:
💬 “This bouquet wasn’t just pretty. It was personal.”
For selling without selling:
🎁 “We only made 6 of these. You can grab one until Friday.”
For engagement:
❓ “Would you choose [Bouquet A] or [Bouquet B]? Tell us below!”
Tips for Making the Plan Work
- 📅 Batch film/photograph 1–2x a week
- 🧠 Save all captions/ideas in Notes or scheduling app
- 📲 Schedule in advance using tools like Later, Planoly, or Buffer
- 🎨 Repeat formats that perform well—don’t reinvent weekly
- ⏱ Don’t overedit. Phone > fancy camera in 90% of cases
Conclusion: You Don’t Need More Content. You Need a System.
This isn’t about being perfect or going viral. It’s about building trust, consistency, and connection with your audience—without spending 4 hours a day on Instagram.
If you want help creating content that’s not just beautiful—but also drives orders, reach, and loyalty—Bloom Rush is here to help. We work exclusively with florists to build social strategies that work in the real world. Let’s take the stress out of content once and for all.
