A customer lands on your site.
Browses a few bouquets.
Maybe even adds one to cart…
Then disappears.
They’re not gone forever.
You just need to remind them at the right moment.
That’s where Instagram retargeting comes in.
In this guide, we’ll cover:
- What retargeting is (and isn’t)
- How to set it up inside Meta Ads
- Which audiences you should retarget
- The best timing and creative formats for florists
- Real ad examples that gently bring people back
1. What Is Instagram Retargeting?
Instagram retargeting shows ads to people who’ve interacted with your shop—visited your website, engaged with your content, or added a product to their cart.
🛍️ For florists, it’s a way to:
- Recover abandoned carts
- Re-engage browsers who didn’t buy
- Convert Instagram followers into customers
- Remind past buyers about new launches
Retargeting doesn’t mean spamming.
It means being timely, relevant, and visible when it matters.
2. Set Up Your Retargeting Audiences
Go to Meta Ads Manager → Audiences → Create Custom Audience.
Here are the most powerful segments for florists:
✅ Website Visitors
- Last 7, 14, or 30 days
- Use shorter windows (1–3 days) for cart abandoners
✅ Product Viewers
- Set up events like “ViewContent” using the Meta Pixel
- Target people who looked at bouquets but didn’t purchase
✅ Add-to-Cart (No Purchase)
- Your most valuable segment
- Set up "AddToCart" and "Purchase" events to isolate non-buyers
✅ Instagram Engagement
- Target people who liked, saved, DMed, or commented on your content
- Especially useful if you post about specific seasonal collections
✅ Past Buyers
- Retarget 30–180 days post-purchase with new launches or seasonal offers
3. Creative Tips: Make Your Ads Feel Personal, Not Pushy
Retargeting shouldn’t scream “HEY, BUY NOW!”
It should feel like a gentle reminder or a well-timed invitation.
🎯 For Abandoned Carts:
“Still thinking about these? We’ll keep them fresh for a little longer.”
Include the actual bouquet image if possible (Dynamic Product Ads).
🎯 For Product Viewers:
“Our bestsellers don’t last long. Same-day delivery still available.”
Use a carousel of popular bouquets or reviews.
🎯 For Engaged Followers:
“You liked it, now send it 💐”
Highlight the product they saved/liked with a CTA.
🎯 For Past Buyers:
“Need flowers for another special day? We’ve got you.”
Include a VIP discount or early access to new arrivals.
💡 Format ideas:
- Carousel for bestsellers
- Reels with unboxing moments
- Static with UGC or testimonials
- Countdown sticker for holiday cutoffs
4. Timing Your Retargeting Right
Not every shopper should see your ad for weeks.
Ideal timing for florists:
- Cart abandoners: 1 hour → 24 hours → 3 days
- Browsers: 1–3 days later
- Instagram engagers: 2–7 days later
- Holiday-specific: Daily reminder up to cutoff (e.g. Feb 12–14)
🎯 Don’t run the same ad forever. Rotate creatives every 5–7 days during active seasons.
5. Bonus: Dynamic Product Ads for Bouquets
Meta’s Catalog + Pixel combo lets you show the exact bouquet someone viewed or added to cart—automatically.
Setup:
- Connect your product catalog (via Shopify or manual feed)
- Make sure Pixel events (ViewContent, AddToCart, Purchase) are firing correctly
- Create a “Retargeting” ad using Dynamic Product Ads
💐 Result:
“Forgot something? Your bouquet is still blooming…”
—with their actual product image + price.
It feels like magic. Because it is.
6. How to Avoid Feeling Spammy
The key to good retargeting is balance.
Don’t:
- Show the same ad 10 times a day
- Use “BUY NOW OR ELSE” vibes
- Retarget months later for a one-time gift
Do:
- Use calm, emotional language
- Limit impressions to 1–2 per day
- Match your visuals to the platform (aesthetics matter on IG)
Recap: Instagram Retargeting for Florists
✅ Cart abandoners = most likely to convert
✅ Website & product viewers = ripe for reminders
✅ Instagram engagers = warm leads
✅ Time it right, rotate creatives
✅ Use product visuals, soft tone, and urgency only when needed
Want to Recover Lost Sales Without Being Pushy?
We help florists set up Instagram retargeting that feels personal—not robotic. Whether it’s dynamic ads, follower re-engagement, or post-checkout flows, we’ll help you turn second chances into real orders.
Let’s build your retargeting system.
