Let’s be honest—most florists either overspend during slow months or underinvest during big holidays.
Winging your ad budget month to month is like arranging bouquets without knowing the occasion. You might get lucky, but you probably won’t impress.
This guide shows you how to:
- 💰 Set monthly ad budgets based on goals and seasonality
- 📈 Allocate spend by platform (Google, Meta, retargeting)
- 🧠 Decide how much is “enough” for your market
- 🚫 Avoid common ad budget traps
Start With Your Goal, Not Your Gut
The #1 mistake florists make with PPC is picking a round number out of thin air:
“Let’s try $500 and see what happens.”
Instead, start with what you want to get from your ads.
Work backward from your revenue goal.
Example:
- Target monthly revenue: $10,000
- Average order value (AOV): $80
- Required orders: 125
- Conversion rate: 2%
- Required traffic: 6,250 visits
If your CPC is around $1.50, you’ll need:
$9,375 in ad spend — which clearly doesn’t make sense.
So now you have choices:
- Improve conversion rate
- Focus on high-converting audiences
- Target $5–7K in revenue instead
This forces you to budget based on math, not vibes.
How Much Should a Florist Spend on Ads?
As a rule of thumb:
- New florists: $500–$1,500/month
- Established local shops: $1,500–$5,000/month
- High-volume shops (multi-location or eCom): $5,000–$15,000+/month
These are ballpark figures. Actual spend depends on:
- 🌼 Season (Valentine’s Day = higher)
- 📍 City size and CPC (NYC ≠ Omaha)
- 🚚 Delivery area
- 💳 AOV and margins
- 📊 Conversion rate and ROAS
Allocate Your Budget by Campaign Type
Don't throw all your money at one campaign.
Florist ads work best when they’re layered.
Here’s a sample monthly breakdown:
If you’re tight on budget, focus Google + Retargeting.
If you’re looking to grow brand awareness, lean into Meta + Email list ads.
Plan Your Budget Around Seasonality
Here’s how a $2,000/month florist budget might flex across the year:
See the pattern? Front-load for holidays, taper off for testing and retention in off-season.
What If I Can Only Spend $500?
That’s okay—you just need to prioritize tightly.
Here’s what a $500 budget could look like:
- $200 → Google Search ads for “flower delivery near me”
- $100 → Retargeting on IG and FB
- $100 → Instagram Reels + boosted posts
- $100 → Lead gen campaign (email signup)
You’ll get better ROI by going deep in one area, not trying to do it all.
Warning: Avoid These Budget Traps
❌ Spending evenly year-round
Holidays matter. Your ad spend should flex with them.
❌ Going dark in slow months
Even $200/mo of retargeting can keep you top-of-mind.
❌ No cap on low-ROAS campaigns
Set ROAS minimums and pause underperformers early.
❌ Scaling too fast after 1 good month
Let performance stabilize before tripling your budget.
When to Increase (or Decrease) Spend
📈 Increase budget when:
- You’re hitting 3x+ ROAS consistently
- You’ve got a major holiday coming
- You’ve improved your website or conversion rate
📉 Decrease budget when:
- You’re in the slow season
- You’ve saturated your local area
- You're testing a new offer or funnel
Final Thoughts: Treat Ads Like an Investment, Not a Gamble
Ad budgets aren’t just numbers—they’re levers for growth.
When planned right, your PPC spend becomes predictable and profitable.
If you're tired of guessing, stressing, or wasting spend…
Reach out and we’ll help make your next dollar go 10x further.
