TikTok for Florists: Trends and Challenges to Ride in 2025
By now, most florists have heard “You should be on TikTok”—but very few know how to show up there without copying viral dances or forcing awkward trends. Good news: you don’t have to. TikTok in 2025 rewards storytelling, aesthetics, emotion, and honesty—things the floral industry is already rich in. This article breaks down the most relevant TikTok trends for florists, plus the platform’s key challenges and how to post consistently without burnout or cringe.
Why TikTok Still Matters for Florists in 2025
Let’s start with the obvious: TikTok has reach. It’s one of the few platforms where organic discovery still happens fast, and where your content can reach thousands of people—even if you have 12 followers.
But unlike Instagram, TikTok isn’t about perfection—it’s about authentic moments, raw storytelling, and niche identity. That’s perfect for florists who don’t want to fake “influencer energy” but still want to connect with a new generation of buyers.
According to Hootsuite’s 2025 data, TikTok has surpassed Instagram in average engagement rate per user in lifestyle and retail categories.
5 TikTok Content Trends Florists Can Adapt Today
1. POV Storytelling with Voiceovers
Florists have a natural POV format—each order has a backstory. Use a soft-spoken or humorous voiceover to walk people through the moment.
Examples:
- “POV: You forgot your anniversary… again.”
- “This bouquet was for a breakup. She asked for ‘nothing romantic.’”
- “My customer wanted chaos. I gave her 4 colors, 3 textures, and 0 regrets.”
📌 Why it works: Emotional hook + relatable story + soft aesthetic
2. Day-in-the-Life (Without Overproduction)
No need for a perfect vlog. Film your day in snippets—coffee, market, prep, packing, drop-off.
Trending format:
🎵 Ambient audio + timestamp captions like:
- 7:30am: coffee
- 9:15am: wrapping stems
- 12:40pm: emergency bouquet delivery
📌 Why it works: Raw, calming, shows your rhythm and dedication
3. Trending Sounds with a Twist
You don’t need to dance—you just need to connect the vibe to your flowers.
Example formats:
- Use popular sad audio for “breakup bouquet building”
- Use chaotic meme sounds during Valentine’s prep
- Match romantic audio with a time-lapse of proposal arrangements
📌 Why it works: You ride the trend but make it yours
4. “Things Only Florists Understand”
Lean into florist humor and behind-the-scenes chaos.
Ideas:
- “When the bride changes the color palette 24 hours before delivery”
- “Trying to wrap 15 orders before 10am”
- “Stems that snap when you breathe near them”
📌 Why it works: Highly shareable within the florist/creative small biz community
5. Unfiltered Flower Market Hauls
Take viewers with you to the flower market. Show what you bought and why.
Bonus points: Explain your logic:
- “I chose these because the bride said no pink but wants romance.”
- “This eucalyptus smells stronger than my ex’s cologne.”
📌 Why it works: Educational, sensory, and personal
Challenges Florists Face on TikTok (and How to Solve Them)
❌ “I don’t have time to post daily”
✅ Batch record 3–5 videos in one day. Edit later in CapCut or in-app. One hour = one week of content.
❌ “I don’t want to be on camera”
✅ Use hands-only content, voiceovers, or market scenes. TikTok loves faceless storytelling.
❌ “I’m not trendy or funny”
✅ Lean into quiet aesthetic, real life, or sincerity. Not every post needs to go viral to matter.
❌ “I don’t know what hashtags to use”
✅ Try:
#floristsoftiktok #flowerbusiness #floristlife
#bouquettok #tiktokflorist #behindtheblooms
#flowershopvibes #povflorist
#bouquettok #tiktokflorist #behindtheblooms
#flowershopvibes #povflorist
How to Stay Consistent Without Burning Out
Consistency doesn’t mean daily. It means repeatable formats you can stick to.
Try this:
- Monday: Market Haul
- Wednesday: Process or Packing Reel
- Friday: POV Storytelling or Customer Reaction
Use templates, shoot on your phone, and keep editing minimal. TikTok isn’t about polish—it’s about presence.
Conclusion: TikTok Isn’t About Going Viral. It’s About Showing Up.
The best-performing florists on TikTok in 2025 aren’t chasing trends—they’re building quiet, loyal followings through real moments, smart format reuse, and emotional storytelling.
If you're unsure where to begin, start with one POV video. One florist moment. One sound. Post it. Then do it again.
The best-performing florists on TikTok in 2025 aren’t chasing trends—they’re building quiet, loyal followings through real moments, smart format reuse, and emotional storytelling.
If you’re not sure where to start or need a plan that fits your brand and bandwidth, we’re here to help. At Bloom Rush, we work with florists to build social media strategies that are sustainable, human, and effective—on TikTok and beyond.
Let’s create content that actually grows your business.
If you’re not sure where to start or need a plan that fits your brand and bandwidth, we’re here to help. At Bloom Rush, we work with florists to build social media strategies that are sustainable, human, and effective—on TikTok and beyond.
Let’s create content that actually grows your business.
