Stem to Success

Turn Browsers into Buyers: Retargeting Emails for Flower Shops

They visited your site.
They looked at a bouquet.
Maybe even added it to cart.
And then… nothing.
💸 That’s lost revenue—but it doesn’t have to be.
With the right retargeting emails, you can bring those shoppers back and turn hesitation into a sale.
Here’s how florists can use simple automations to follow up with the right message at the right time.

What Is Retargeting Email (and Why Should Florists Use It?)

Retargeting emails are automatic follow-ups based on what someone did—or didn’t do—on your site.
💡 For florists, this means:
  • A customer viewed a bouquet but didn’t add it to cart
  • Someone started checkout but didn’t finish
  • A person browsed your Valentine’s page but didn’t order
These emails feel personal, timely, and relevant—because they are.
📈 Retargeting emails regularly outperform standard newsletters in open and conversion rates.

3 Must-Have Retargeting Email Types for Florists

1. 👀 “You Viewed This” Email

Trigger: Customer looked at a product page but didn’t act.
Why it works: It jogs memory, reignites intent, and keeps your flowers top-of-mind.
Example subject lines:
  • “Still thinking about these blooms?”
  • “A little floral inspiration for you…”
  • “These flowers stole your glance 👀”
What to include:
  • Photo and name of the product they viewed
  • Short, warm reminder
  • CTA: “Send these now” or “Explore more like this”
💐 Bonus: Recommend similar bouquets below (by color, price, or occasion)

2. 🛒 Cart Abandonment Email

Trigger: Added to cart, didn’t check out.
Timing: Send within 30–60 minutes of abandonment, then again ~12–24 hours later if still no action.
Tone: Friendly, helpful—not pushy.
Example subject lines:
  • “Your flowers are waiting…”
  • “You’re so close to making someone smile”
  • “Don’t let these blooms wilt in your cart 🌸”
What to include:
  • Cart items + total
  • Delivery perks or guarantees
  • Urgency if applicable (“Last day for Valentine’s delivery”)
💡 Add a photo of your team with a caption like:
“We’re wrapping this bouquet just for you—shall we finish the order?”

3. 💔 “Did You Forget to Send Those Flowers?” Reminder

Trigger: Customer visited a major occasion page (e.g., Birthday, Mother’s Day) but didn’t place an order.
Use case: Perfect for holidays or dates with built-in urgency.
Timing: 1–2 days after the occasion page visit.
Example subject lines:
  • “Still time to send a birthday bouquet 🎉”
  • “Oops—Mother’s Day is almost here!”
  • “There’s still time to make their day…”
What to include:
  • Occasion-specific recommendations
  • Cutoff times for same-day or next-day delivery
  • Emotion: remind them of the meaning behind the flowers

Automation Setup (Easy Tools for Florists)

Whether you're on Klaviyo, Mailchimp, or Shopify Email, these flows are easy to set up.
Step-by-step:
  1. Enable site tracking (Shopify + email platform integration)
  2. Create segments:
  • Viewed product but no add-to-cart
  • Cart started but no checkout
  • Visited /collections/birthday (or similar)
  1. Write your email templates (use the examples above)
  2. Set triggers + delays
  3. Test it out — make sure images load, links work, and logic fires properly
📊 Track:
  • Open rate
  • Click rate
  • Conversion (did they buy?)

Tips to Make These Emails Work Better

✅ Use customer first names (if captured)
✅ Keep it short — 100–150 words is plenty
✅ Add social proof:
“This bouquet has 4.8 ★ from 132 happy senders”
✅ Include delivery cutoff logic:
“Order by 2 PM for same-day delivery in Chicago”
✅ Use real bouquet photos—not Canva mockups

Recap: Retargeting Emails That Turn Views Into Orders

  • “You viewed this” = a gentle nudge
  • “Abandoned cart” = a helpful reminder
  • “Did you forget?” = a timely push for occasions
  • Use automation platforms like Klaviyo or Mailchimp
  • Keep it short, visual, and emotionally relevant
Every visitor who almost buys is a warm lead.
Retargeting emails give you a second chance—sometimes, all it takes is a well-timed nudge to turn a maybe into a “yes.”
📩 Want help setting up these flows or writing the emails?
Let’s turn your email list into a reliable revenue machine. Reach out and let’s grow.
2025-08-27 02:55