Stem to Success

Abandoned Cart Flows for Florists: What to Send (and When)

Florist websites are emotional playgrounds.
People browse with intention—birthdays, apologies, surprises.
But then… life happens. The doorbell rings. They close the tab.
That bouquet sits in their cart. And you lose the sale.
But here’s the good news:
Abandoned cart flows let you turn almost-lost orders into easy revenue—with just a few well-timed nudges.
This guide shows florists exactly what to send, when to send it, and how to sound helpful (not desperate).

Why People Abandon Flower Orders

Before fixing it, understand it.
Here’s why people ditch their cart mid-bouquet:
  • Delivery fee surprise
  • Checkout friction (too many steps)
  • Forgot or got distracted
  • Not sure if it’ll arrive in time
  • Wanted to “think about it”
  • Comparing other florists
Your abandoned cart flow should reassure, simplify, and entice.

The Ideal Timing Sequence (Email + SMS)

Here’s a basic 3-step flow:

⏱ 1st Reminder: 1 Hour Later

Channel: Email
Tone: Gentle, helpful
Goal: Nudge without pressure
Subject line:
  • “Still deciding? Your bouquet is waiting 💐”
  • “Let us hold that bouquet a little longer…”
Body:
We saved your cart in case you got distracted. Still want to send something special today?
📦 Include:
  • Cart summary (image + product name)
  • Delivery info reminder (“Same-day in Chicago if ordered by 2PM”)
  • CTA button: [Complete Your Order]

⏱ 2nd Reminder: 12–24 Hours Later

Channel: SMS or Email
Tone: Slight urgency, offer clarity
Goal: Overcome hesitation
SMS Copy:
Hey! Just checking—still want those flowers? We can still deliver by [Date]. Complete your order here 👉 [link]
Email variation:
  • Add FAQ: “Will it arrive on time?” “What if they’re not home?”
  • Highlight benefits: local, hand-delivered, real florists

⏱ 3rd Reminder: 36–48 Hours Later

Channel: Email
Tone: Final nudge, optional soft discount
Goal: Create urgency without begging
Subject line:
  • “Last call for your bouquet 💔”
  • “Still want to send flowers?”
Copy Tip:
Mention that availability may change (limited stems or delivery slots).
If using a small discount (e.g. $5 off), this is the time to offer it.

Bonus Tips for Florists

🌼 Use images of the exact bouquet left behind
Visual reminders boost return rate.
📱 Make mobile checkout seamless
Most flower orders happen on phones. Don’t make them re-enter everything.
📬 Add one-click cart restore
Use cart restoration links that keep all their selections in place.
👁 Test subject lines + SMS opening hooks
Even a few words can double your recovery rate.

What to Avoid

❌ Don’t send 5 reminders in 2 days — it’s spammy
❌ Don’t guilt-trip (“Why didn’t you send those flowers?”)
❌ Don’t offer heavy discounts right away — train them to abandon
This is about service, not pressure.

Recap: What to Send (and When)

Timing
Channel
Tone
Goal
1 Hour Later
Email
Friendly
Gentle reminder
12–24 Hours
SMS
Helpful
Overcome doubts, show value
36–48 Hours
Email
Urgent-lite
Optional offer or FOMO

Want Help Setting This Up?

Whether you’re on Shopify, Squarespace, or another platform — abandoned cart flows are one of the highest ROI automations florists can use.
We’ll help you write, design, and launch flows that feel human — and bring those nearly-lost bouquets back to life.
Let’s recover those orders. Drop us a message and we’ll set it up for you.
2025-08-27 03:06