Top performing content guide
Top performing content guide
Impress yourself with the best Floral content from
the best flower studios across the world
the best flower studios across the world
Made by Bloom Rush Agency
Top performing content guide
Top performing content guide
Impress yourself with the best Floral content from
the best flower studios across the world
the best flower studios across the world
Made by Bloom Rush Agency
FORMAT
Bouquet making process
Made by Bloom Rush Agency
Bouquet making process videos are powerful content formats that bring floral craftsmanship to life.
By showing how bouquets are built — through timelapse, stop-motion, or clean-cut edits — this format highlights the effort, technique, and transformation behind each arrangement in just a few seconds.
They’re eye-catching, easy to follow, and ideal for showing behind-the-scenes work that builds trust and emotional connection.
This type of content stands out visually in a crowded feed and reinforces the value of artisanal work — perfect for brands focused on quality and creativity.
By showing how bouquets are built — through timelapse, stop-motion, or clean-cut edits — this format highlights the effort, technique, and transformation behind each arrangement in just a few seconds.
They’re eye-catching, easy to follow, and ideal for showing behind-the-scenes work that builds trust and emotional connection.
This type of content stands out visually in a crowded feed and reinforces the value of artisanal work — perfect for brands focused on quality and creativity.
Average engagement rate
3.2%
This is the most powerful and easy to repeat format among
many others yet the most engaging!
many others yet the most engaging!
♥️
Easiness
8/10
You only need a tripod, phone, and natural light source to recreate this format.
👍🏼
Tips
Use the light coming from the side, ideally a big window. Reflector from the opposite comes in handy for the depth.
💫
FORMAT
Bouquet making process
Made by Bloom Rush Agency
Bouquet making process videos are powerful content formats that bring floral craftsmanship to life.
By showing how bouquets are built — through timelapse, stop-motion, or clean-cut edits — this format highlights the effort, technique, and transformation behind each arrangement in just a few seconds.
They’re eye-catching, easy to follow, and ideal for showing behind-the-scenes work that builds trust and emotional connection.
This type of content stands out visually in a crowded feed and reinforces the value of artisanal work — perfect for brands focused on quality and creativity.
By showing how bouquets are built — through timelapse, stop-motion, or clean-cut edits — this format highlights the effort, technique, and transformation behind each arrangement in just a few seconds.
They’re eye-catching, easy to follow, and ideal for showing behind-the-scenes work that builds trust and emotional connection.
This type of content stands out visually in a crowded feed and reinforces the value of artisanal work — perfect for brands focused on quality and creativity.
Average engagement rate
3.2%
This is the most powerful and easy to repeat format among
many others yet the most engaging!
many others yet the most engaging!
♥️
Easiness
8/10
You only need a tripod, phone, and natural light source to recreate this format.
👍🏼
Tips
Use the light coming from the side, ideally a big window. Reflector from the opposite comes in handy for the depth.
💫
CONTENT
81k
♥️
158
💬
333
Engagement rate
741.36%
High-performing post — strong reactions likely driven by visual quality and rhythm.
👍🏼
Technical details
Shot on a phone using a tripod or stabilizer, natural lighting.
🤳🏻
Idea and hook
Sharp edits, contrast between dried and fresh flowers, and a well-structured visual flow catch the viewer early.
🪻
CONTENT
16k
♥️
176
💬
2406
Engagement rate
182.18%
Solid performance — likely driven by strong visuals, color harmony, and audience familiarity.
👍🏼
Technical details
Shot on phone using tripod or stabilizer, with natural lighting.
🤳🏻
Idea and hook
Elegant blue-toned palette, calm pacing, and familiar presence of the florist make it easy to watch and share.
🪻
CONTENT
28k
♥️
307
💬
3833
Engagement rate
372.40%
High — strong response likely due to pacing, music shift, and payoff moment.
👍🏼
Technical details
Shot on phone using stabilizer or tripod, consistent natural light.
🤳🏻
Idea and hook
Calm build-up during bouquet assembly, followed by sharp transition and music drop — creates anticipation and a rewarding reveal.
🪻
CONTENT
13k
♥️
66
💬
1645
Engagement rate
142.83%
Good performance — soft visuals and seasonal mood likely drove strong viewer interest.
👍🏼
Technical details
Shot on a phone using a tripod, with natural light by the window.
🤳🏻
Idea and hook
Soft pink tones, blooming spring branches, and gentle waltz-like music create a calm, emotional atmosphere that resonates with the season.
🪻
CONTENT
42k
♥️
16
💬
6899
Engagement rate
120.57%
Steady engagement — driven by clear process flow and visual payoff at the end.
👍🏼
Technical details
Shot on phone using a tripod, with natural lighting.
🤳🏻
Idea and hook
Step-by-step wrapping process keeps viewers watching to see how it all comes together in the end.
🪻
CONTENT
527k
♥️
79
💬
6582
Engagement rate
107.59%
High — boosted by a large audience, fast-paced edit, and the educational value of the content.
👍🏼
Technical details
Shot on a phone using a stabilizer, likely with soft lighting for clarity.
🤳🏻
Idea and hook
Step-by-step composition creation with rhythmic edits and instructional feel keeps viewers engaged and curious about the final result.
🪻
CONTENT
424k
♥️
1198
💬
1991
Engagement rate
100.75%
Strong performance — boosted by recognisable concept and clean visual execution.
👍🏼
Technical details
Shot on phone using a tripod from multiple angles, natural light or minimal soft lighting.
🤳🏻
Idea and hook
Florist recreates the color mood of a Monet painting in bouquet form — concept is simple but visually captivating.
🪻
CONTENT
419k
♥️
1408
💬
983
Engagement rate
52.41%
Solid engagement — supported by familiar track, clean visuals, and existing audience.
👍🏼
Technical details
Shot on phone with tripod, mix of close-ups and wide shots, soft light used for subtle highlighting.
🤳🏻
Idea and hook
Simple but moody setup, Eminem’s “Stan” as a recognisable sound, and clean bouquet styling keep viewers watching.
🪻
CONTENT
202k
♥️
1086
💬
22600
Engagement rate
24.35%
Good performance — driven by unique bouquet shape, calm mood, and detail-focused flow.
👍🏼
Technical details
Shot on phone with tripod; soft artificial lighting and styled backdrop used to create clean, minimal look.
🤳🏻
Idea and hook
Unusual vase shape, airy branch structure, and meditative Japanese-style music pull viewers in through calm visuals and composition rhythm.
🪻
CONTENT
241k
♥️
741
💬
14800
Engagement rate
21.38%
The reels got to the recommendation page that allowed it to get a lot of organic reach.
👍🏼
Technical details
Shot on the phone with the natural light. The phone is on the tripod.
🤳🏻
Idea and hook
Charisma and style of the main character within the dynamic edit make this video pleasant to watch and share.
🪻
CONTENT
37k
♥️
204
💬
6468
Engagement rate
3.64%
High — visual transformation and natural pacing made it satisfying and shareable.
👍🏼
Technical details
Shot on phone using tripod or stabilizer in timelapse mode; natural lighting and ambient sound added.
🤳🏻
Idea and hook
Watching flowers bloom in timelapse with nature sounds taps into calm, curiosity, and visual pleasure — simple but highly engaging.
🪻
CONTENT
1.3m
♥️
1362
💬
33400
Engagement rate
121.34%
Extremely high — over 1M likes, driven by simplicity, color contrast, and emotional tone.
👍🏼
Technical details
Shot handheld on phone outdoors, natural light with light color grading to boost contrast and saturation.
🤳🏻
Idea and hook
Bright lavender tulips against deep black tones create a clean, eye-catching contrast — enhanced by calm trending audio and visual simplicity.
🪻
CONTENT
14k
♥️
40
💬
1489
Engagement rate
30.09%
Consistently strong — process format with clear structure and visual payoff works well.
👍🏼
Technical details
Shot on phone with tripod in natural light; mostly static framing with clean cut transitions. Final shot handheld for bouquet reveal.
🤳🏻
Idea and hook
Simple, step-by-step assembly with frequent cuts creates a satisfying rhythm — the full reveal at the end wraps it up cleanly.
🪻
FORMAT
Meme & viral content
Made by Bloom Rush Agency
Meme & viral content taps into humor, trends, and relatability — the kind of posts people tag friends in, DM to others, and save just to laugh later.
This content often rides existing formats (memes, popular audio, internet jokes) and gives them a floral twist. Whether it's a funny customer story, a florist problem, or just clever commentary — it grabs attention fast.
It’s not always easy to produce, but when it lands, it spreads fast and brings in massive reach with minimal effort.
Perfect for building personality, brand voice, and staying culturally relevant — while keeping your audience entertained.
This content often rides existing formats (memes, popular audio, internet jokes) and gives them a floral twist. Whether it's a funny customer story, a florist problem, or just clever commentary — it grabs attention fast.
It’s not always easy to produce, but when it lands, it spreads fast and brings in massive reach with minimal effort.
Perfect for building personality, brand voice, and staying culturally relevant — while keeping your audience entertained.
Average engagement rate
3.2%
Very high — shares, saves, and tags bring massive reach
♥️
Easiness
5/10
Depends on the trend; may require edits or in-frame creativity.
👍🏼
Tips
Follow trends early, film in high quality, and post fast — being early matters more than being perfect.
💫
FORMAT
Meme & viral content
Made by Bloom Rush Agency
Meme & viral content taps into humor, trends, and relatability — the kind of posts people tag friends in, DM to others, and save just to laugh later.
This content often rides existing formats (memes, popular audio, internet jokes) and gives them a floral twist. Whether it's a funny customer story, a florist problem, or just clever commentary — it grabs attention fast.
It’s not always easy to produce, but when it lands, it spreads fast and brings in massive reach with minimal effort.
Perfect for building personality, brand voice, and staying culturally relevant — while keeping your audience entertained.
This content often rides existing formats (memes, popular audio, internet jokes) and gives them a floral twist. Whether it's a funny customer story, a florist problem, or just clever commentary — it grabs attention fast.
It’s not always easy to produce, but when it lands, it spreads fast and brings in massive reach with minimal effort.
Perfect for building personality, brand voice, and staying culturally relevant — while keeping your audience entertained.
Average engagement rate
3.2%
Very high — shares, saves, and tags bring massive reach.
♥️
Easiness
5/10
Depends on the trend; may require edits or in-frame creativity.
👍🏼
Tips
Follow trends early, film in high quality, and post fast — being early matters more than being perfect.
💫
CONTENT
728k
♥️
991
💬
20900
Engagement rate
15609.72%
Extremely high — one of the strongest-performing posts overall.
👍🏼
Technical details
Random mixed shots stitched together, basic text overlay, no complex editing.
🤳🏻
Idea and hook
Hard cut from “flowers are a waste” to real-life reasons for gifting created emotional contrast and high relatability.
🪻
CONTENT
299k
♥️
752
💬
56100
Engagement rate
11190.31%
Extremely high — emotionally powerful and widely relatable format.
👍🏼
Technical details
Static phone shot on tripod at store exit, natural lighting, different people walking through frame; text overlays added in post.
🤳🏻
Idea and hook
Each person represents a reason for gifting flowers — revealing that it’s not just about aesthetics, but real emotion, care, and connection.
🪻
CONTENT
261k
♥️
333
💬
19000
Engagement rate
8862.88%
Very high — high shareability and emotional payoff made it widely resonant.
👍🏼
Technical details
Combination of handheld footage and screen recording; overlaid text, emotional soundtrack, basic editing.
🤳🏻
Idea and hook
Starts with the idea that flowers are “just flowers” — then contrasts it with personal attachment, showing how deeply people value moments tied to them.
🪻
CONTENT
446k
♥️
1701
💬
520
Engagement rate
836.23%
Very strong — fun interactive concept made it highly engaging and rewatchable.
👍🏼
Technical details
Mostly static shots or handheld footage, minimal editing, basic lighting, standard trending audio.
🤳🏻
Idea and hook
Card-pick mechanic adds unpredictability and makes the viewer curious about the bouquet outcome — simple idea that feels fresh and entertaining.
🪻
CONTENT
376k
♥️
1336
💬
56400
Engagement rate
686.29%
Strong — calming mood and feel-good message made it widely appealing.
👍🏼
Technical details
Shot handheld on phone, natural light, minimal editing; soft music and on-screen text added in post.
🤳🏻
Idea and hook
Starts with a universal question (“What makes you happy?”) and answers it with beautiful flower visuals — emotionally light, easy to watch, and shareable.
🪻
CONTENT
741k
♥️
617
💬
60900
Engagement rate
492.34%
Very strong — warm visuals and soft rhythm kept viewers engaged.
👍🏼
Technical details
Shot handheld on phone in natural light, minimal editing, smooth pacing and text overlay.
🤳🏻
Idea and hook
Bouquets shown from a first-person view, paired with a poetic line and calm trending music — evokes intimacy, beauty, and emotional connection.
🪻
CONTENT
11k
♥️
94
💬
24300
Engagement rate
483.70%
Very high — highly viral format with strong shareability, especially among couples.
👍🏼
Technical details
Screen recording from iPhone, rapid text changes, ends with animated hypnotic spiral; no camera work involved.
🤳🏻
Idea and hook
Built on the “send this to your boyfriend” trend — playful, bold, and keeps viewers watching till the hypnotic punchline.
🪻
CONTENT
3558
♥️
347
💬
2391
Engagement rate
356.71%
Very high — familiar reaction format with strong relatability for florists.
👍🏼
Technical details
Random phone-shot flower video as background, overlaid reaction clip from a TV show, meme-style captions added in post.
🤳🏻
Idea and hook
Humorous take on typical customer questions using a popular character reaction — highly relatable and built for shares.
🪻
FORMAT
Behind-the-scenes
Made by Bloom Rush Agency
Behind-the-scenes content shows the real, unfiltered side of floral work — prepping for events, assembling collections, styling for shoots, or simply working in the studio.
It gives followers a peek into the process, the people, and the effort behind the final result — which builds trust, adds personality, and makes the brand feel more human.
While it may not always go viral, this format consistently brings strong view counts and likes — especially when it feels honest and casual.
Great for transparency, storytelling, and making the audience feel like part of the journey.
It gives followers a peek into the process, the people, and the effort behind the final result — which builds trust, adds personality, and makes the brand feel more human.
While it may not always go viral, this format consistently brings strong view counts and likes — especially when it feels honest and casual.
Great for transparency, storytelling, and making the audience feel like part of the journey.
Average engagement rate
3.2%
Strong views and likes — not much in shares or comments, but solid reach.
♥️
Easiness
7/10
Just film the process, add a voiceover or text, and post.
👍🏼
Tips
Don’t be afraid to show the messy, human side — people connect with the behind-the-scenes more than you think.
💫
FORMAT
Behind-the-scenes
Made by Bloom Rush Agency
Behind-the-scenes content shows the real, unfiltered side of floral work — prepping for events, assembling collections, styling for shoots, or simply working in the studio.
It gives followers a peek into the process, the people, and the effort behind the final result — which builds trust, adds personality, and makes the brand feel more human.
While it may not always go viral, this format consistently brings strong view counts and likes — especially when it feels honest and casual.
Great for transparency, storytelling, and making the audience feel like part of the journey.
It gives followers a peek into the process, the people, and the effort behind the final result — which builds trust, adds personality, and makes the brand feel more human.
While it may not always go viral, this format consistently brings strong view counts and likes — especially when it feels honest and casual.
Great for transparency, storytelling, and making the audience feel like part of the journey.
Average engagement rate
3.2%
Strong views and likes — not much in shares or comments, but solid reach.
♥️
Easiness
7/10
Just film the process, add a voiceover or text, and post.
👍🏼
Tips
Don’t be afraid to show the messy, human side — people connect with the behind-the-scenes more than you think.
💫
CONTENT
754k
♥️
2636
💬
1121
Engagement rate
928.62%
Very high — adorable dog + floral setup = viral formula. Cute, creative, and highly shareable.
👍🏼
Technical details
Static phone shot on tripod, natural light, simple setup with upside-down tulips and a posing dog.
🤳🏻
Idea and hook
Behind-the-scenes of a floral dog photoshoot — charming concept that grabs attention with an unexpected combo of flowers and pets.
🪻
CONTENT
193k
♥️
5229
💬
55200
Engagement rate
833.65%
High — sentimental angle and aesthetic execution draw viewers in and encourage shares.
👍🏼
Technical details
Shot on the phone with tripod. Multiple angles captured and edited into a seamless sequence. Text overlay adds emotional context.
🤳🏻
Idea and hook
A meaningful DIY idea: preserving flowers from special moments. The touching message and calming pace make it both inspiring and scroll-stopping.
🪻
CONTENT
1.9m
♥️
3467
💬
138000
Engagement rate
439.97%
Strong — slow, satisfying buildup and ASMR elements encourage full views and replayability.
👍🏼
Technical details
Shot on the phone with tripod. Multiple close-up angles and crisp ambient sounds captured via external mic. No music — pure ASMR focus.
🤳🏻
Idea and hook
The appeal lies in the tactile, unhurried process. Every floral click and rustle is amplified — making it deeply sensory and oddly addictive to watch.
🪻
CONTENT
787k
♥️
2425
💬
10200
Engagement rate
231.78%
Very high — the uniqueness of the format and the final reveal caught viewers' attention and encouraged shares.
👍🏼
Technical details
Shot on a phone with static framing using a tripod. Lighting is consistent and soft, likely natural or diffused. Music: Modern Talking — upbeat and catchy.
🤳🏻
Idea and hook
An unexpected floral concept — turning a mannequin into a flower dress. Creative idea + curiosity about the final look make this reel hard to skip.
🪻
CONTENT
491k
♥️
697
💬
184000
Engagement rate
198.15%
High views likely driven by curiosity and satisfying process visuals — even without flowers, the transformation feels rewarding to watch.
👍🏼
Technical details
Filmed on a phone with tripod. Static angles, clean edits, no text overlays.
🤳🏻
Idea and hook
Simple but effective: the viewer gets pulled in by the start of the install and stays to see how it all comes together.
🪻
CONTENT
527k
♥️
586
💬
82600
Engagement rate
123.02%
The reels got to the recommendation page that allowed it to get a lot of organic reach.
👍🏼
Technical details
Shot on the phone with the natural light. The phone is on the tripod.
🤳🏻
Idea and hook
Charisma and style of the main character within the dynamic edit make this video pleasant to watch and share.
🪻
CONTENT
7308
♥️
28
💬
1949
Engagement rate
122.85%
Very high — the repetitive process and final result kept viewers watching.
👍🏼
Technical details
Shot on a phone with a tripod in a single static frame. Timelapse format. Natural lighting. No ambient sound, overlaid with calm country-style music.
🤳🏻
Idea and hook
The gradual filling of dozens of glass jars with flowers is visually satisfying and sparks curiosity — you want to see how it ends. Simple but captivating.
🪻
CONTENT
2539
♥️
52
💬
878
Engagement rate
108.34%
High — people stayed to see how much floral work a $6K budget actually buys.
👍🏼
Technical details
Filmed on a phone or camera — mixed quality shots suggest both were used. Static and handheld shots combined. Text overlays added throughout.
🤳🏻
Idea and hook
The curiosity factor: viewers are pulled in by the budget mention and want to see how that translates into actual floral arrangements. A smart way to subtly show value and scope.
🪻
CONTENT
35k
♥️
55
💬
302
Engagement rate
108.34%
High — people love watching full transformations and seeing the final reveal.
👍🏼
Technical details
Phone filming, mostly on a tripod for a static time-lapse effect. Final reveal is shot handheld. No text overlays. Lighting is natural and soft.
🤳🏻
Idea and hook
A full start-to-finish installation always grabs attention. The minimalistic white room and dramatic floral contrast keep the viewer curious to see the final setup.
🪻
FORMAT
Voice-led content
Made by Bloom Rush Agency
Voice-led content combines visuals with spoken storytelling — either through voiceovers or on-camera speech.
Whether explaining a process, sharing a personal moment, or walking through a bouquet build, this format keeps viewers engaged longer and adds a layer of personality and trust.
It performs especially well when the story feels genuine, the voice is clear, and subtitles are added for accessibility.
Great for deepening connection, educating the audience, and making your brand feel more human and relatable.
Whether explaining a process, sharing a personal moment, or walking through a bouquet build, this format keeps viewers engaged longer and adds a layer of personality and trust.
It performs especially well when the story feels genuine, the voice is clear, and subtitles are added for accessibility.
Great for deepening connection, educating the audience, and making your brand feel more human and relatable.
Average engagement rate
3.2%
High retention and views — sometimes strong comments if the story resonates.
♥️
Easiness
5/10
Requires basic voice recording, syncing, and light editing.
👍🏼
Tips
Tell a real story — honest, emotional, or curious. Subtitles help a lot.
💫
FORMAT
Voice-led content
Made by Bloom Rush Agency
Voice-led content combines visuals with spoken storytelling — either through voiceovers or on-camera speech.
Whether explaining a process, sharing a personal moment, or walking through a bouquet build, this format keeps viewers engaged longer and adds a layer of personality and trust.
It performs especially well when the story feels genuine, the voice is clear, and subtitles are added for accessibility.
Great for deepening connection, educating the audience, and making your brand feel more human and relatable.
Whether explaining a process, sharing a personal moment, or walking through a bouquet build, this format keeps viewers engaged longer and adds a layer of personality and trust.
It performs especially well when the story feels genuine, the voice is clear, and subtitles are added for accessibility.
Great for deepening connection, educating the audience, and making your brand feel more human and relatable.
Average engagement rate
3.2%
High retention and views — sometimes strong comments if the story resonates.
♥️
Easiness
5/10
Requires basic voice recording, syncing, and light editing.
👍🏼
Tips
Tell a real story — honest, emotional, or curious. Subtitles help a lot.
💫
CONTENT
28k
♥️
153
💬
12800
Engagement rate
194.64%
Strong — viewers love this kind of real, interactive florist content.
👍🏼
Technical details
Shot on a phone, handheld. Clips show the flower wall, customer selection, and bouquet being built. Voice-led with natural audio and simple edits.
🤳🏻
Idea and hook
The florist walks the viewer through the process in real time, creating a sense of inclusion and authenticity — like you're right there choosing flowers yourself.
🪻
CONTENT
564
♥️
19
💬
190
Engagement rate
37.36%
High — genuine emotional reaction from the bride makes it relatable and shareable.
👍🏼
Technical details
Handheld phone footage. Real-time audio with live voice and added subtitles. Natural light, no heavy editing.
🤳🏻
Idea and hook
Hearing a real bride react to her mock bouquet creates instant trust. It feels honest, intimate, and lets the flowers shine through the client’s joy.
🪻
CONTENT
661
♥️
52
💬
65
Engagement rate
32.68%
Solid — short, snappy, and very shareable.
👍🏼
Technical details
Shot handheld on a phone, natural lighting. Minimal editing — just text overlay and a trending voiceover.
🤳🏻
Idea and hook
The entire concept hinges on the contrast between what clients say and what florists know. Relatable, slightly cheeky, and voice-led — the format encourages replays and shares.
🪻
CONTENT
136k
♥️
419
💬
137000
Engagement rate
31.65%
Very high — tons of shares thanks to its genuinely helpful value.
👍🏼
Technical details
Static phone setup, natural lighting, no fancy edits. Clear text overlay + calm, informative voiceover.
🤳🏻
Idea and hook
Voice-led educational tip about flower care. Simple, useful, and highly shareable — classic “send to a friend” content.
🪻
CONTENT
3463
♥️
109
💬
16
Engagement rate
26.38%
Strong — educational and personable, perfect for florists or flower lovers.
👍🏼
Technical details
Handheld phone, natural light, subtitles on screen, speaker talking directly to camera without external mic.
🤳🏻
Idea and hook
Voice-led flower tips from an expert — calm, relatable, and useful info you’d want to save or share.
🪻
CONTENT
20k
♥️
146
💬
1989
Engagement rate
4.65%
High — very shareable and save-worthy educational content.
👍🏼
Technical details
Static phone setup, possibly soft lighting or near a window. Voice-over narration with clear explanations. Edited with clean cuts to follow step-by-step process.
🤳🏻
Idea and hook
A calm, instructive voice guides you through the floral base setup — satisfying, helpful, and easy to follow from start to finish.
🪻
CONTENT
20k
♥️
148
💬
1225
Engagement rate
4.60%
Medium — relatable seasonal topic with clear practical value.
👍🏼
Technical details
Shot on a phone, static framing. Likely soft or natural lighting. Recorded with direct voice (not voice-over), no music, clean and simple edit.
🤳🏻
Idea and hook
A florist calmly explains how he’d build a Valentine’s bouquet — educational, thoughtful, and feels like solid advice from a friend.
🪻
FORMAT
Aesthetic content
Made by Bloom Rush Agency
Aesthetic content is all about slow visuals, beautiful compositions, and emotional music — the kind of posts people save for inspiration.
Usually made up of dreamy bouquet shots, styled event clips, or softly moving visuals, this format is less about information and more about feeling. It’s relaxing, elegant, and built to be beautiful.
It performs well in views and shares, especially when the visuals are polished and the vibe is cohesive.
Perfect for making your feed feel premium, curated, and emotionally resonant.
Usually made up of dreamy bouquet shots, styled event clips, or softly moving visuals, this format is less about information and more about feeling. It’s relaxing, elegant, and built to be beautiful.
It performs well in views and shares, especially when the visuals are polished and the vibe is cohesive.
Perfect for making your feed feel premium, curated, and emotionally resonant.
Average engagement rate
3.2%
High — lots of views, saves, and shares from people seeking inspiration.
♥️
Easiness
8/10
Just shoot beautiful visuals and add a well-matched soundtrack.
👍🏼
Tips
Focus on rich colors, clean composition, and smooth motion — make it look expensive.
💫
FORMAT
Aesthetic content
Made by Bloom Rush Agency
Aesthetic content is all about slow visuals, beautiful compositions, and emotional music — the kind of posts people save for inspiration.
Usually made up of dreamy bouquet shots, styled event clips, or softly moving visuals, this format is less about information and more about feeling. It’s relaxing, elegant, and built to be beautiful.
It performs well in views and shares, especially when the visuals are polished and the vibe is cohesive.
Perfect for making your feed feel premium, curated, and emotionally resonant.
Usually made up of dreamy bouquet shots, styled event clips, or softly moving visuals, this format is less about information and more about feeling. It’s relaxing, elegant, and built to be beautiful.
It performs well in views and shares, especially when the visuals are polished and the vibe is cohesive.
Perfect for making your feed feel premium, curated, and emotionally resonant.
Average engagement rate
3.2%
High — lots of views, saves, and shares from people seeking inspiration.
♥️
Easiness
8/10
Just shoot beautiful visuals and add a well-matched soundtrack.
👍🏼
Tips
Focus on rich colors, clean composition, and smooth motion — make it look expensive.
💫
CONTENT
46k
♥️
527
💬
7844
Engagement rate
367.59%
High — the cinematic aesthetic and dreamy visuals made this reel go viral and resonate widely.
👍🏼
Technical details
Shot with a phone or camera using a stabilizer for ultra-smooth motion. Natural light and slow panning enhance the serene atmosphere.
🤳🏻
Idea and hook
A breathtaking floral installation suspended in a rustic venue. The slow pace, paired with soft acoustic music, invites viewers into a calm, immersive moment of beauty.
🪻
CONTENT
77k
♥️
275
💬
23300
Engagement rate
103.45%
High — the seasonal theme and visual simplicity made it highly shareable around Valentine’s Day.
👍🏼
Technical details
Shot on a phone or camera with a tripod. Static framing, soft pink backdrop, and controlled artificial lighting create a clean, polished look.
🤳🏻
Idea and hook
Timely and visually satisfying — a girl releasing heart-shaped balloons. The gentle motion, pastel palette, and matching music make this reel feel dreamy and perfect for the holiday scroll.
🪻
CONTENT
83k
♥️
256
💬
408
Engagement rate
86.15%
High — seasonal relevance and flawless color harmony made this reel stand out and generate strong emotional reaction
👍🏼
Technical details
Shot on a phone with natural light. Static frame, likely tripod or steady handheld. Styled for visual harmony.
🤳🏻
Idea and hook
A calm autumn mood — bouquet, coat, and background match perfectly. The “Hello September” text and soft music complete the seasonal vibe.
🪻
CONTENT
32k
♥️
323
💬
513
Engagement rate
83.67%
High — the unique tablescape and elegant piano soundtrack made this reel quietly captivating and highly shareable
👍🏼
Technical details
Shot on a phone using natural window light. Smooth, slow pan highlights the setup — likely stabilized.
🤳🏻
Idea and hook
Lemons, florals, and candles in a bold yellow palette. Unusual yet elegant, this tablescape grabs attention through pure visual harmony.
🪻
CONTENT
13k
♥️
179
💬
1688
Engagement rate
56.51%
High — the bouquet, dog, and relaxed vibe made this reel effortlessly engaging and widely saved.
👍🏼
Technical details
Shot on a phone with natural light. Handheld with smooth transitions between angles; a few light cuts add rhythm.
🤳🏻
Idea and hook
Chamomile, clean floors, soft music, and a curious pup — a visual love letter to simple beauty. Calm, cozy, and irresistibly aesthetic.
🪻
CONTENT
65k
♥️
122
💬
5740
Engagement rate
43.90%
High — vibrant colors and niche flower content made this reel pop in feeds and attract dahlia lovers.
👍🏼
Technical details
Shot handheld on a phone. Simple montage of close-up clips with smooth cuts. Natural lighting enhances texture and depth.
🤳🏻
Idea and hook
One flower, full focus. The minimalistic format, on-screen label, and rich dahlia palette make this reel instantly informative and visually irresistible.
🪻
CONTENT
1654
♥️
62
💬
278
Engagement rate
35.70%
High — elegant wedding visuals and timeless color palette made this reel resonate with a wide audience.
👍🏼
Technical details
Shot on camera with natural light. Smooth, slow shots stitched together from multiple angles to highlight floral styling.
🤳🏻
Idea and hook
A peek into modern wedding elegance — minimalistic bouquets, muted dresses, soft focus. Pure aesthetic joy for anyone who loves design and detail.
🪻
FORMAT
Heartwarming content
Made by Bloom Rush Agency
Heartwarming content is designed to spark emotion — pets, kids, sweet reactions, or anything that makes people smile and say “aww”.
It’s authentic, emotional, and super shareable. These posts often get lots of likes, comments, and saves simply because they’re relatable and feel-good.
Whether it’s a dog running through petals or a toddler gifting flowers — people connect with it instantly.
Perfect for boosting reach, adding warmth to your brand, and creating content that people genuinely enjoy.
It’s authentic, emotional, and super shareable. These posts often get lots of likes, comments, and saves simply because they’re relatable and feel-good.
Whether it’s a dog running through petals or a toddler gifting flowers — people connect with it instantly.
Perfect for boosting reach, adding warmth to your brand, and creating content that people genuinely enjoy.
Average engagement rate
3.2%
Very high — tons of likes, comments, and shares thanks to emotional pull.
♥️
Easiness
6/10
Not hard to shoot, but you’ll need the right moment (or furry friend).
👍🏼
Tips
Capture real emotions — playfulness, laughter, wonder. The more genuine, the better.
💫
FORMAT
Heartwarming content
Made by Bloom Rush Agency
Heartwarming content is designed to spark emotion — pets, kids, sweet reactions, or anything that makes people smile and say “aww”.
It’s authentic, emotional, and super shareable. These posts often get lots of likes, comments, and saves simply because they’re relatable and feel-good.
Whether it’s a dog running through petals or a toddler gifting flowers — people connect with it instantly.
Perfect for boosting reach, adding warmth to your brand, and creating content that people genuinely enjoy.
It’s authentic, emotional, and super shareable. These posts often get lots of likes, comments, and saves simply because they’re relatable and feel-good.
Whether it’s a dog running through petals or a toddler gifting flowers — people connect with it instantly.
Perfect for boosting reach, adding warmth to your brand, and creating content that people genuinely enjoy.
Average engagement rate
3.2%
Very high — tons of likes, comments, and shares thanks to emotional pull.
♥️
Easiness
6/10
Not hard to shoot, but you’ll need the right moment (or furry friend).
👍🏼
Tips
Capture real emotions — playfulness, laughter, wonder. The more genuine, the better.
💫
CONTENT
806k
♥️
1105
💬
82100
Engagement rate
630.64%
Very high — heartwarming content featuring a child and flowers made this reel go viral and deeply resonate with viewers.
👍🏼
Technical details
Shot on a phone in static frames. Natural indoor light, simple edits, and cuts showing different bouquets being made.
🤳🏻
Idea and hook
A little girl arranging flowers — it’s tender, genuine, and visually soothing. The mix of innocence and florals makes it irresistibly watchable.
🪻
CONTENT
7497
♥️
93
💬
5626
Engagement rate
421.83%
High — playful concept and lively personality made this reel fun, relatable, and easy to share.
👍🏼
Technical details
Shot handheld on a phone. Quick edits show the action — from plugging in the headphones to dancing with the bouquet.
🤳🏻
Idea and hook
Flowers as a speaker, and joy as the vibe. A quirky, feel-good reel that blends creativity with movement and charm.
🪻
CONTENT
31k
♥️
155
💬
6858
Engagement rate
214.60%
High — the mix of cuteness, color coordination, and playful setup made this reel go viral fast.
👍🏼
Technical details
Shot handheld on a phone. Simple cuts show the moment the headphones "plug in" and the little girl starts dancing.
🤳🏻
Idea and hook
Same winning concept, but with a child: flowers as speakers, joy as the message. Wholesome, fun, and impossible to scroll past.
🪻
CONTENT
1.3m
♥️
2080
💬
6257
Engagement rate
118.94%
High — soft visuals, warm setting, and childlike sincerity made this reel quietly go viral.
👍🏼
Technical details
Shot on a phone, static frame on tripod. Soft indoor lighting from a ceiling lamp creates a cozy, homely atmosphere.
🤳🏻
Idea and hook
A little girl arranging flowers in a quiet kitchen. Simple, touching, and beautifully composed — the kind of moment people love to save and share.
🪻
FORMAT
Floral decor showcase
Made by Bloom Rush Agency
Floral decor showcase highlights the final result — styled spaces, event setups, installations, and full-scene floral designs.
It’s a chance to let the work speak for itself. Whether it’s a wedding arch, a retail display, or a full-scale event, this content builds credibility and inspires potential clients by showing exactly what your brand can deliver.
It usually performs well in views and likes, especially when the work is visually strong and professionally captured.
Perfect for positioning the brand as high-quality, reliable, and detail-driven.
It’s a chance to let the work speak for itself. Whether it’s a wedding arch, a retail display, or a full-scale event, this content builds credibility and inspires potential clients by showing exactly what your brand can deliver.
It usually performs well in views and likes, especially when the work is visually strong and professionally captured.
Perfect for positioning the brand as high-quality, reliable, and detail-driven.
Average engagement rate
3.2%
High — strong views and likes from people admiring the work.
♥️
Easiness
7/10
Film the setup, pick the best shots, and add music.
👍🏼
Tips
Highlight the best angles, shoot in natural light, and let the flowers be the hero.
💫
FORMAT
Floral decor showcase
Made by Bloom Rush Agency
Floral decor showcase highlights the final result — styled spaces, event setups, installations, and full-scene floral designs.
It’s a chance to let the work speak for itself. Whether it’s a wedding arch, a retail display, or a full-scale event, this content builds credibility and inspires potential clients by showing exactly what your brand can deliver.
It usually performs well in views and likes, especially when the work is visually strong and professionally captured.
Perfect for positioning the brand as high-quality, reliable, and detail-driven.
It’s a chance to let the work speak for itself. Whether it’s a wedding arch, a retail display, or a full-scale event, this content builds credibility and inspires potential clients by showing exactly what your brand can deliver.
It usually performs well in views and likes, especially when the work is visually strong and professionally captured.
Perfect for positioning the brand as high-quality, reliable, and detail-driven.
Average engagement rate
3.2%
High — strong views and likes from people admiring the work.
♥️
Easiness
7/10
Film the setup, pick the best shots, and add music.
👍🏼
Tips
Highlight the best angles, shoot in natural light, and let the flowers be the hero.
💫
CONTENT
142k
♥️
370
💬
26400
Engagement rate
1548.35%
High — dreamy tablescape, soft lighting, and elegant music made this reel a visual treat that viewers loved to save and share.
👍🏼
Technical details
Shot on a phone with gentle natural light. Multiple handheld angles stitched together with soft transitions. Piano soundtrack enhances the mood.
🤳🏻
Idea and hook
A serene walk through a floral-filled celebration. Everything matches — flowers, light, music — creating a perfectly styled escape that feels like a movie scene.
🪻
CONTENT
12k
♥️
263
💬
3246
Engagement rate
716.61%
High — the humor and transformation angle made this reel highly relatable and shareable.
👍🏼
Technical details
Shot on the phone, handheld. Light editing with quick cuts between setups. Overlaid text and upbeat audio add narrative flair.
🤳🏻
Idea and hook
Client request vs. result — paint cans turned chic. The unexpected twist makes it fun and scroll-stopping.
🪻
CONTENT
2.1m
♥️
5436
💬
268000
Engagement rate
452.08%
Very high — dramatic setup and emotional payoff made this reel go massively viral.
👍🏼
Technical details
Shot on a phone, handheld. Smooth cuts show the floral setup and proposal moment from multiple angles.
🤳🏻
Idea and hook
A heart-shaped sea of roses for a beachside proposal. Visually stunning, emotionally charged — pure viral magic.
🪻
CONTENT
38k
♥️
286
💬
7193
Engagement rate
154.69%
High — trending audio and vibrant visuals helped this reel go viral fast.
👍🏼
Technical details
Shot on a phone with crisp resolution. Smooth handheld shots, quick cuts, and synced viral sound create a dynamic flow.
🤳🏻
Idea and hook
A playful “What do you think?” / “I love it” audio loop guides viewers through a jaw-dropping floral setup — fun, immersive, and made to be rewatched.
🪻
CONTENT
27k
♥️
79
💬
5074
Engagement rate
110.04%
High — emotional tone, dreamy visuals, and storytelling text made this reel stand out.
👍🏼
Technical details
Shot on a phone with natural light. Edited with soft transitions to highlight the wildflower installation and scenic backdrop.
🤳🏻
Idea and hook
“When you say you want a wildflower wedding…” — the dreamy caption paired with an actual floral fantasy delivers on emotion, vision, and aesthetic impact.
🪻
FORMAT
Tips & flower guides
Made by Bloom Rush Agency
Tips & flower guides offer practical, easy-to-digest advice — from how to trim stems to how to build a basic bouquet.
This format brings real value to followers, positioning your brand as helpful and knowledgeable. People often save or share these posts because they feel useful and actionable — especially when the info is specific, not generic.
It’s not about flashy visuals — it’s about helping your audience feel smarter and more confident around flowers.
Perfect for soft-selling expertise, increasing saves, and building long-term trust.
This format brings real value to followers, positioning your brand as helpful and knowledgeable. People often save or share these posts because they feel useful and actionable — especially when the info is specific, not generic.
It’s not about flashy visuals — it’s about helping your audience feel smarter and more confident around flowers.
Perfect for soft-selling expertise, increasing saves, and building long-term trust.
Average engagement rate
3.2%
High — lots of saves and shares thanks to practical value.
♥️
Easiness
5/10
Just know your flowers and explain clearly, with clean visuals.
👍🏼
Tips
Be specific, not generic — give real, beautiful, bite-sized info people didn’t expect.
💫
FORMAT
Tips & flower guides
Made by Bloom Rush Agency
Tips & flower guides offer practical, easy-to-digest advice — from how to trim stems to how to build a basic bouquet.
This format brings real value to followers, positioning your brand as helpful and knowledgeable. People often save or share these posts because they feel useful and actionable — especially when the info is specific, not generic.
It’s not about flashy visuals — it’s about helping your audience feel smarter and more confident around flowers.
Perfect for soft-selling expertise, increasing saves, and building long-term trust.
This format brings real value to followers, positioning your brand as helpful and knowledgeable. People often save or share these posts because they feel useful and actionable — especially when the info is specific, not generic.
It’s not about flashy visuals — it’s about helping your audience feel smarter and more confident around flowers.
Perfect for soft-selling expertise, increasing saves, and building long-term trust.
Average engagement rate
3.2%
High — lots of saves and shares thanks to practical value.
♥️
Easiness
5/10
Just know your flowers and explain clearly, with clean visuals.
👍🏼
Tips
Be specific, not generic — give real, beautiful, bite-sized info people didn’t expect.
💫
CONTENT
1.8m
♥️
734
💬
304000
Engagement rate
5328.44%
High — useful, soothing, and easy to save. This reel got strong shares and saves.
👍🏼
Technical details
Shot on a phone with tripod. Static framing, light cuts between steps, overlaid text and soft background music.
🤳🏻
Idea and hook
Quick floral care tip: how to prep sunflowers. Simple, satisfying, and packed with value — perfect for florists and flower lovers alike.
🪻
CONTENT
147k
♥️
127
💬
173
Engagement rate
2883.71%
High — clean visuals and helpful tip format made this reel widely saved and shared.
👍🏼
Technical details
Shot on a phone, static frame with tripod. Minimalist setup, soft lighting, light edits and on-screen text.
🤳🏻
Idea and hook
Elegant and simple flower care tips. Aesthetic, informative, and perfect for quiet scrolling moments.
🪻
CONTENT
12k
♥️
37
💬
4042
Engagement rate
98.08%
High — short, practical format and clean visuals made it highly saveable and shareable.
👍🏼
Technical details
Shot on a phone with a static tripod setup. Minimalist background, clear framing, and concise on-screen instructions.
🤳🏻
Idea and hook
Elegant and simple flower care tips. Aesthetic, informative, and perfect for quiet scrolling moments.
🪻
CONTENT
1789
♥️
14
💬
1262
Engagement rate
84.11%
High — wedding theme, clear format, and aesthetic visuals made this reel highly saveable and shareable.
👍🏼
Technical details
Shot on a phone, handheld. Edited with simple cuts to show bouquet variations. Text overlays guide the viewer, music sets the tone.
🤳🏻
Idea and hook
Quick-fire roundup of 5 elegant white wedding bouquets. Visually clean, idea-driven, and made for brides-to-be scrolling for inspiration.
🪻
FORMAT
Vibrant model features
Made by Bloom Rush Agency
Vibrant model features combine bold styling, expressive poses, and stunning florals to create high-impact, scroll-stopping visuals.
Whether it’s a vivid editorial photo or a short, stylized video, the focus is on contrast, energy, and visual harmony between the model and the flowers. These posts feel elevated and fashion-inspired — and instantly boost the perception of the brand.
They perform well in reach, likes, and shares, especially when the look is unexpected or visually striking.
Perfect for showing creativity, pushing aesthetic boundaries, and making your feed stand out.
Whether it’s a vivid editorial photo or a short, stylized video, the focus is on contrast, energy, and visual harmony between the model and the flowers. These posts feel elevated and fashion-inspired — and instantly boost the perception of the brand.
They perform well in reach, likes, and shares, especially when the look is unexpected or visually striking.
Perfect for showing creativity, pushing aesthetic boundaries, and making your feed stand out.
Average engagement rate
3.2%
Very high — strong visual impact = lots of likes, shares, and saves.
♥️
Easiness
3/10
Needs planning: model, styling, location, and a strong creative eye.
👍🏼
Tips
Go bold — think fashion shoot, not product post. The more striking the combo, the better.
💫
FORMAT
Vibrant model features
Made by Bloom Rush Agency
Vibrant model features combine bold styling, expressive poses, and stunning florals to create high-impact, scroll-stopping visuals.
Whether it’s a vivid editorial photo or a short, stylized video, the focus is on contrast, energy, and visual harmony between the model and the flowers. These posts feel elevated and fashion-inspired — and instantly boost the perception of the brand.
They perform well in reach, likes, and shares, especially when the look is unexpected or visually striking.
Perfect for showing creativity, pushing aesthetic boundaries, and making your feed stand out.
Whether it’s a vivid editorial photo or a short, stylized video, the focus is on contrast, energy, and visual harmony between the model and the flowers. These posts feel elevated and fashion-inspired — and instantly boost the perception of the brand.
They perform well in reach, likes, and shares, especially when the look is unexpected or visually striking.
Perfect for showing creativity, pushing aesthetic boundaries, and making your feed stand out.
Average engagement rate
3.2%
Very high — strong visual impact = lots of likes, shares, and saves.
♥️
Easiness
3/10
Needs planning: model, styling, location, and a strong creative eye.
👍🏼
Tips
Go bold — think fashion shoot, not product post. The more striking the combo, the better.
💫
CONTENT
31k
♥️
355
💬
4593
Engagement rate
22.58%
High — bold styling, strong visuals, and color-matching aesthetic made this reel pop and perform.
👍🏼
Technical details
Shot on a phone with natural light. Enhanced with light color grading. Smooth edits emphasize outfits, flowers, and background harmony.
🤳🏻
Idea and hook
Editorial-style florals meet fashion-forward looks. Striking colors and coordinated styling make it feel like a street-style shoot — but with flowers.
🪻
CONTENT
1392
♥️
9
💬
321
Engagement rate
0.95%
Moderate — strong visuals and stylized mood kept the reel engaging for its audience.
👍🏼
Technical details
Shot on a camera with studio lighting. Crisp image, strong color contrast, and stylized posing bring a polished editorial look.
🤳🏻
Idea and hook
A fashion-meets-floral moment with retro flair. The bold colors, structured composition, and playful mood make it feel like a magazine cover in motion.
🪻
FORMAT
Customer moments
Made by Bloom Rush Agency
Customer moments show real people enjoying real bouquets — from brides with wedding florals to surprise gifting reactions and everyday smiles.
This type of content builds trust and relatability. It’s not about staging the perfect photo — it’s about showing that real clients love what you create.
Even if the engagement isn’t sky-high, the emotional and testimonial value makes it one of the strongest formats for brand credibility.
Perfect for soft social proof and building a loyal, human-facing brand image.
This type of content builds trust and relatability. It’s not about staging the perfect photo — it’s about showing that real clients love what you create.
Even if the engagement isn’t sky-high, the emotional and testimonial value makes it one of the strongest formats for brand credibility.
Perfect for soft social proof and building a loyal, human-facing brand image.
Average engagement rate
3.2%
Moderate — views and likes aren’t sky-high, but trust value is huge.
♥️
Easiness
4/10
Requires coordination, real clients, and natural storytelling.
👍🏼
Tips
Keep it raw and honest — the less staged it feels, the more people relate.
💫
FORMAT
Customer moments
Made by Bloom Rush Agency
Customer moments show real people enjoying real bouquets — from brides with wedding florals to surprise gifting reactions and everyday smiles.
This type of content builds trust and relatability. It’s not about staging the perfect photo — it’s about showing that real clients love what you create.
Even if the engagement isn’t sky-high, the emotional and testimonial value makes it one of the strongest formats for brand credibility.
Perfect for soft social proof and building a loyal, human-facing brand image.
This type of content builds trust and relatability. It’s not about staging the perfect photo — it’s about showing that real clients love what you create.
Even if the engagement isn’t sky-high, the emotional and testimonial value makes it one of the strongest formats for brand credibility.
Perfect for soft social proof and building a loyal, human-facing brand image.
Average engagement rate
3.2%
Moderate — views and likes aren’t sky-high, but trust value is huge.
♥️
Easiness
4/10
Requires coordination, real clients, and natural storytelling.
👍🏼
Tips
Keep it raw and honest — the less staged it feels, the more people relate.
💫
CONTENT
69k
♥️
247
💬
25300
Engagement rate
1571.73%
High — emotional connection, wedding aesthetic, and collab tagging drove strong reach and reactions.
👍🏼
Technical details
Shot on camera with natural light, possibly softened by fill. Clean edits and light color grading enhance the romantic tone.
🤳🏻
Idea and hook
A real bride with her bouquet, captured in a genuine moment. Featuring the client adds trust and relatability — perfect for showcasing the florist’s impact.
🪻
CONTENT
587k
♥️
1433
💬
1212
Engagement rate
331.26%
High — unique bouquet design and a relatable caption made this reel highly shareable and moodboard-worthy.
👍🏼
Technical details
Shot on a phone, handheld. Light edits, on-screen text, and music give it a candid, in-the-moment vibe.
🤳🏻
Idea and hook
A standout bouquet spotted in real life. The playful caption and bold design make it ideal inspiration content — perfect for saving and sending.
🪻
FORMAT
Carousel
Made by Bloom Rush Agency
Carousel posts let you tell a visual story — slide by slide. Whether it’s showing one bouquet from different angles, comparing seasonal designs, or highlighting packaging details, this format gives you space to go deeper.
They’re not about virality — they’re about clarity. Carousels help potential clients understand your product better and see the full picture, literally.
Perfect for structured storytelling, product showcases, and boosting saves when paired with strong visuals and informative captions.
They’re not about virality — they’re about clarity. Carousels help potential clients understand your product better and see the full picture, literally.
Perfect for structured storytelling, product showcases, and boosting saves when paired with strong visuals and informative captions.
Average engagement rate
3.2%
Moderate — not viral, but adds depth and polish to the profile.
♥️
Easiness
8/10
Easy to create with good visuals and a clear layout.
👍🏼
Tips
Focus on detail — use the format to reveal what a single photo can’t, and pair with a hook in the caption.
💫
FORMAT
Carousel
Made by Bloom Rush Agency
Carousel posts let you tell a visual story — slide by slide. Whether it’s showing one bouquet from different angles, comparing seasonal designs, or highlighting packaging details, this format gives you space to go deeper.
They’re not about virality — they’re about clarity. Carousels help potential clients understand your product better and see the full picture, literally.
Perfect for structured storytelling, product showcases, and boosting saves when paired with strong visuals and informative captions.
They’re not about virality — they’re about clarity. Carousels help potential clients understand your product better and see the full picture, literally.
Perfect for structured storytelling, product showcases, and boosting saves when paired with strong visuals and informative captions.
Average engagement rate
3.2%
Moderate — not viral, but adds depth and polish to the profile.
♥️
Easiness
8/10
Easy to create with good visuals and a clear layout.
👍🏼
Tips
Focus on detail — use the format to reveal what a single photo can’t, and pair with a hook in the caption.
💫
CONTENT
2886
♥️
4
💬
164
Engagement rate
129.68%
High — calming visuals and soft tones made this carousel quietly viral and highly saveable.
👍🏼
Technical details
Shot on a phone using only natural light. Static image slides followed by a slow, handheld video — no cuts, no edits.
🤳🏻
Idea and hook
Just beautiful flowers, simply shown. The quiet charm of soft color gradients and relaxed pacing makes it perfect for moodboards and momentary escape.
🪻
CONTENT
1597
♥️
38
💬
8
Engagement rate
17.04%
High — soft textures and dreamy color palette made this carousel feel warm, real, and easy to share.
👍🏼
Technical details
Shot on a phone with natural light. Static photo slides mixed with one slow, unedited video clip placed mid-carousel.
🤳🏻
Idea and hook
No hard sell — just beautiful bouquets, softly shown. The mix of stills and video keeps it natural and engaging without overthinking.
🪻
CONTENT
444
♥️
17
💬
15
Engagement rate
13.72%
Solid — minimalism and unusual color palette held attention and encouraged saves.
👍🏼
Technical details
Shot on a phone using natural light. Static image-only carousel, no edits or movement — just clean framing and a neutral backdrop.
🤳🏻
Idea and hook
A sculptural floral arrangement with museum-like calm. The bold shape and monochrome vibe make it pop in any feed.
🪻
FORMAT
Situational content
Made by Bloom Rush Agency
Situational content is built around real stories — rare, personal, or unexpected moments that make people stop and read.
It could be a florist opening up about their journey, a behind-the-scenes fail, or a once-in-a-lifetime request. These posts stand out because they feel different — they’re human, raw, and memorable.
They often perform well in views, likes, and shares — not because they follow a formula, but because they break it.
Perfect for deepening brand connection, adding emotional weight, and sharing what makes your story unique.
It could be a florist opening up about their journey, a behind-the-scenes fail, or a once-in-a-lifetime request. These posts stand out because they feel different — they’re human, raw, and memorable.
They often perform well in views, likes, and shares — not because they follow a formula, but because they break it.
Perfect for deepening brand connection, adding emotional weight, and sharing what makes your story unique.
Average engagement rate
3.2%
High — real stories spark curiosity, empathy, and shares.
♥️
Easiness
2/10
Depends on real moments; can’t be forced or scripted.
👍🏼
Tips
Lead with a strong hook, stretch the story across slides or parts, and let it feel honest — not curated.
💫
FORMAT
Situational content
Made by Bloom Rush Agency
Situational content is built around real stories — rare, personal, or unexpected moments that make people stop and read.
It could be a florist opening up about their journey, a behind-the-scenes fail, or a once-in-a-lifetime request. These posts stand out because they feel different — they’re human, raw, and memorable.
They often perform well in views, likes, and shares — not because they follow a formula, but because they break it.
Perfect for deepening brand connection, adding emotional weight, and sharing what makes your story unique.
It could be a florist opening up about their journey, a behind-the-scenes fail, or a once-in-a-lifetime request. These posts stand out because they feel different — they’re human, raw, and memorable.
They often perform well in views, likes, and shares — not because they follow a formula, but because they break it.
Perfect for deepening brand connection, adding emotional weight, and sharing what makes your story unique.
Average engagement rate
3.2%
High — real stories spark curiosity, empathy, and shares.
♥️
Easiness
2/10
Depends on real moments; can’t be forced or scripted.
👍🏼
Tips
Lead with a strong hook, stretch the story across slides or parts, and let it feel honest — not curated.
💫
CONTENT
2194
♥️
176
💬
12
Engagement rate
56.59%
Strong — heartfelt and relatable content resonates deeply with the audience.
👍🏼
Technical details
Shot on a phone, static framing through a window. Natural light, soft background, calm pacing. Overlaid text and gentle music add emotional tone.
🤳🏻
Idea and hook
A raw, honest story from a beginner florist. The imposter syndrome line grabs attention and invites connection — real talk that feels human.
🪻
FORMAT
Stunning photo
Made by Bloom Rush Agency
Stunning photo is all about one perfect frame — clean, polished, and built to impress.
Usually it features a standout bouquet or floral piece captured with professional lighting, sharp styling, and strong composition. It doesn’t chase trends — it simply shows the work at its best.
This content may not always drive high engagement, but it elevates your feed, builds visual credibility, and reinforces a premium brand image.
Perfect for creating a strong first impression and adding aesthetic weight to your Instagram grid.
Usually it features a standout bouquet or floral piece captured with professional lighting, sharp styling, and strong composition. It doesn’t chase trends — it simply shows the work at its best.
This content may not always drive high engagement, but it elevates your feed, builds visual credibility, and reinforces a premium brand image.
Perfect for creating a strong first impression and adding aesthetic weight to your Instagram grid.
Average engagement rate
3.2%
Low to moderate — more for aesthetic impact than interaction.
♥️
Easiness
8/10
Style it, shoot it, post it.
👍🏼
Tips
Use pro lighting, shoot clean compositions, and let the bouquet do all the talking.
💫
FORMAT
Stunning photo
Made by Bloom Rush Agency
Stunning photo is all about one perfect frame — clean, polished, and built to impress.
Usually it features a standout bouquet or floral piece captured with professional lighting, sharp styling, and strong composition. It doesn’t chase trends — it simply shows the work at its best.
This content may not always drive high engagement, but it elevates your feed, builds visual credibility, and reinforces a premium brand image.
Perfect for creating a strong first impression and adding aesthetic weight to your Instagram grid.
Usually it features a standout bouquet or floral piece captured with professional lighting, sharp styling, and strong composition. It doesn’t chase trends — it simply shows the work at its best.
This content may not always drive high engagement, but it elevates your feed, builds visual credibility, and reinforces a premium brand image.
Perfect for creating a strong first impression and adding aesthetic weight to your Instagram grid.
Average engagement rate
3.2%
Low to moderate — more for aesthetic impact than interaction.
♥️
Easiness
8/10
Style it, shoot it, post it.
👍🏼
Tips
Use pro lighting, shoot clean compositions, and let the bouquet do all the talking.
💫
CONTENT
295
♥️
5
💬
11
Engagement rate
4.52%
Solid — the composition stands out and holds visual interest.
👍🏼
Technical details
Shot as a still image, likely on a phone or camera. Natural light with possible soft fill. The clean background and pedestal draw all attention to the arrangement.
🤳🏻
Idea and hook
Striking floral sculpture with unexpected shape and palette. No text, no motion — just art direction strong enough to stop the scroll.
🪻
FORMAT
Floral Captions & Hashtags
Made by Bloom Rush Agency
This section breaks down how florists typically write on Instagram — from the tone and structure of their captions to the most commonly used hashtags.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
FORMAT
Floral Captions & Hashtags
Made by Bloom Rush Agency
This section breaks down how florists typically write on Instagram — from the tone and structure of their captions to the most commonly used hashtags.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
FORMAT
How to post as a florist
Made by Bloom Rush Agency
This guide offers a practical, florist-focused approach to growing on Instagram.
It’s built from industry best practices, but filtered through the lens of what actually works in the floral space — aesthetic visuals, behind-the-scenes moments, personal storytelling, and high-performing Reels.
You'll learn how to balance beauty with consistency, and how to structure posts, Stories, and Reels in a way that engages your audience without feeling like forced content.
If you want a simple, modern strategy for staying visible and building a brand that feels real — this is it.
It’s built from industry best practices, but filtered through the lens of what actually works in the floral space — aesthetic visuals, behind-the-scenes moments, personal storytelling, and high-performing Reels.
You'll learn how to balance beauty with consistency, and how to structure posts, Stories, and Reels in a way that engages your audience without feeling like forced content.
If you want a simple, modern strategy for staying visible and building a brand that feels real — this is it.
FORMAT
Floral Captions & Hashtags
Made by Bloom Rush Agency
This section breaks down how florists typically write on Instagram — from the tone and structure of their captions to the most commonly used hashtags.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
You'll see how posts are usually framed: the language they use, how they describe their work, how they invite engagement, and what kinds of tags help boost discoverability.
Understanding these patterns will help you write more naturally for the platform and craft captions that feel authentic, relevant, and aligned with what’s already working in the floral space.
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