AI content in modern business

AI content in modern business

Made by Bloom Rush Agency

Lesson #1

Learn how major companies are saving budgets and exploring new opportunities made possible by the rise of AI technologies.

CREATIVITY

A threat to our future — or a gateway to new opportunities?

Since its emergence, the term "Artificial Intelligence" has always stirred mixed emotions in people. According to numerous studies, AI could displace up to 300 million jobs in the coming years, inevitably leading to serious economic consequences. Many industries are being impacted — from engineering fields to creative professions.

At the same time, AI is undoubtedly opening the door to new jobs and new opportunities for those who are ready to embrace change.

We invite you to become pioneers of this new era and turn AI into your ally, not your enemy.

Introducing a course designed to help you master AI, integrate it into your work, and start earning from it. Welcome aboard the Bloom Rush Academy!

— William Gibson

FUTURISTIC

BMW THE 8: artificial intelligence turns car into digital artwork

Ever imagined what an algorithm fed with 50,000 images of artworks spanning 900 years of art history and contemporary art can create?

Turning this into stunning reality while building on BMW’s history of combining innovation and art, we’ll tap artificial intelligence, creative technologist Nathan Shipley and collector and founder of ArtDrunk Gary Yeh to create “The Ultimate AI Masterpiece,” which will be projected onto the most sophisticated canvas—the BMW 8 Series Gran Coupé.

“Working with a large data set of historical works in concert with curated contemporary works that were selected by Gary Yeh provides beautiful and thought-provoking combinations. Projecting the evolving images onto the car as a canvas is a direct nod to BMW’s history of uniting art and technology.“

PROACTIVE

Nike: Empowering expression
through collaboration

On its 20th anniversary, Nike iD needed to show that they understood a changing consumer mindset—one that demands a more collaborative and personal approach to creating products with brands.

The assignment started as a straightforward task—to sharpen the strategic and visual structure of Nike customization. It’s about collaboration between brand and consumer, empowering consumers to design, discover and celebrate their individuality.

We created an identity that visually celebrated the co-creation between Nike and You. Nike is shown as the technical innovator, known for their expertise in performance and manufacturing excellence. You are the co-creator, bringing your personal expression and creativity.

“The result is a graphic identity which reinforces the brand’s consistent highlighting of the power and potential of co-design, and co-authorship.”

INNOVATIVE

Cybercomm: What if AI creates your commercial?

All year long, the Cybercom team was searching for the best way to tell the world what makes their company such an incredible place to work. They wanted something bold, unexpected, and fun — a brand film that would break the usual corporate mold.

After countless brainstorming sessions, workshops, and creative planning, they landed on a powerful idea: What if the film wasn’t created by a human at all? What if they let Artificial Intelligence take the lead?

The result? A playful, quirky, and slightly sarcastic take on employer branding that stands out precisely because it's driven by data, not ego.
We’re showing you this case in the course to demonstrate how AI can be used not just to automate tasks, but to redefine how brands communicate creatively.

This is a perfect example of what happens when companies embrace experimentation and let technology amplify their storytelling.

INNOVATIVE

An Algorithm Created Seven Million Unique Nutella Jar Labels

Nutella’s manufacturer partnered with advertising agency Ogilvy & Mather Italia to make Nutella even more endearing. Nutella Unica, an algorithm designed to create a series of unique labels for (almost) every Nutella jar in Italy.

The algorithm pulls from a database of dozens of patterns and colors to create seven million different versions of the Nutella label — pink and green, striped and polka-dotted, Pop Art-inspired and minimal.

The result? A playful, quirky, and slightly sarcastic take on employer branding that stands out precisely because it's driven by data, not ego.
We’re showing you this case in the course to demonstrate how AI can be used not just to automate tasks, but to redefine how brands communicate creatively.

This is a perfect example of what happens when companies embrace experimentation and let technology amplify their storytelling.

IMPRESSIVE

Unilever reinvents product shoots with AI technologies

Unilever, one of the world’s leading consumer goods companies, has radically transformed its product photography by adopting AI-enhanced digital twin technology.

This innovation doubles the speed of content production and cuts costs by roughly 50–55%, with some reports noting up to 87% cost reductions in specific markets. These versatile digital twins can be deployed across e‑commerce platforms, social, TV, POS, and more.

On top of operational efficiency, this approach frees creative teams to focus on strategy, storytelling, and design, rather than logistics and manual asset creation.

Engagement metrics are impressive: assets produced with digital twins hold user attention up to three times longer and deliver higher click‑through and purchase intent rates.

THOUGHTFUL

Brave Bison x WWF: AI imagines a world without nature

The WWF, the AI/CC Creative Community and Brave Bison collaborated on an initiative to coincide with WWF’s annual #WORLDWITHOUTNATURE campaign, which encourages companies to remove wildlife from their branding to highlight the dramatic loss of biodiversity in the world.

The images and videos were made by creators using visual AI tools, with the aim to raise awareness amongst the public, encouraging them to appreciate and protect the environment. The end goal is to help to stop these macabre images from becoming a reality. 

The resulting work reflected a wide range of thoughts, emotions and personal ideas to imagine what a world without nature might look like and mean.

Felicity Glennie Holmes, Executive Director: “We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes."

HISTORICAL

Coca-Cola: New AI Global ‘Masterpiece’ Campaign

Coca‑Cola’s latest global ad, part of its Real Magic platform, unfolds in a museum where iconic works—from Andy Warhol’s 1962 "Coca‑Cola" painting to Van Gogh, Munch, Turner, Vermeer, and emerging artists from Africa, India, the Middle East, and Latin America — come to life in playful animation.

In the film, an animated painting hands a Coca‑Cola bottle to a bored student, with each artwork passing it along until the student is enlivened and inspired.

As Pratik Thakar, Global Head of Creative Strategy, puts it: “’Masterpiece’ is not a story in which Coke appears… Coke is the story. … A diverse collection of artwork … comes together to uplift a slumping teenager.”

The campaign goes beyond video: an online gallery showcases emerging artist interviews, 3D billboards, and even an NFT drop — a digital art collection that raised over $540K on Coinbase’s Base blockchain, demonstrating how Coca‑Cola merges art, culture, and cutting-edge tech.

HILLARIOUS

Heinz has created a series of ketchup-inspired images

Heinz has proved that even computers prefer its ketchup with a marketing stunt that had OpenAI's Dall-E 2 generator create a series of sauce-inspired images. Apparently, when the team fed the software random ketchup-related phrases, the results were overwhelmingly plastered with elements of Heinz' signature branding.

We have to say, this AI art is some of the least weird we've seen, even with the ketchup bottle floating in a swimming pool.

A perfect follow-up to the campaign that had people draw their impressions of ketchup, the experiment simply proved that Heinz is synonymous with ketchup, whoever (or whatever) you ask.

"With AI imagery dominating news and social feeds, we saw a natural opportunity to extend our Draw Ketchup campaign – rooted in the insight that Heinz is synonymous with the word ketchup – to test this theory in the AI space," said Jacqueline Chao, senior brand manager at Heinz.

FASHIONABLE

Mango: fashion models step aside as AI glam bots

Meet the faces of the future. Add fashion model to the list of jobs potentially threatened by the rise of artificial intelligence, as labels rush to employ the disruptive and controversial technology in their glossy ads.

Fashion retailer Mango became one of the first to feature AI-generated glam bots in its adverts back in July — just days before the company reported its highest revenues in four decades. “It’s about faster content creation,” said Mango CEO Toni Ruiz.

Mango is among the growing number of companies creating a new normal in advertising, in an industry that is worth $2.5 trillion.

According to an early 2024 report by the outlet, AI models cost a fraction of what humans bill. A real-life model could charge $35 an hour, per one example, while an agency can charge $29 per month to use their computer-generated lookalikes.

INSPIRATIONAL

Jen A.I. helps Virgin invite their crew on a voyage

Jen A.I. is entering the chat. While Jennifer Lopez can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travelers can create a custom invite from Jennifer Lopez, a figure almost no one can resist.

Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say “yes” to celebrating IRL this summer aboard one of the line’s three irresistible ships.

Sailors can activate the new Jen A.I. tool by visiting VirginVoyages.com. After answering a few simple questions, including what they’d like to celebrate, where they’d like to travel and who they want to set sail with, a personalized invite will be emailed to Sailors to share far and wide.

After booking a celebratory getaway, Virgin Voyages will take the hassle out of planning that often accompanies group gatherings.