AI content in modern business

AI content in flower business

Made by Bloom Rush Agency

Lesson #2

Learn how flower companies are saving budgets and exploring new opportunities made possible by the rise of AI technologies.

CREATIVITY

A dying art — or the new lifeblood of floral brands?

Since the golden age of Instagram, floristry has become as much about visuals as it is about flowers. But now, audiences are immune to pretty pictures. Most flower businesses still post what everyone else does — and wonder why engagement drops, or why no one’s buying.

A beautiful bouquet doesn’t sell itself anymore. People need a reason to care.
At the same time, content has become your most powerful sales weapon — if you know how to use it right.

From videos that stop the scroll to visuals that look like a million dollars (but cost zero in props), content is what makes you stand out.

We invite you to stop posting just for likes — and start creating for results.
Welcome to Lesson 2 of the Bloom Rush Academy.

«In times of change, the learners will inherit the earth, while the learned will be beautifully equipped for a world that no longer exists.»

— Eric Hoffer

What's happening
with AI in flower
industry?

AI

AI

A lack of trust

Owners think that AI can't be looking realistic. So they rely on old approach.

A lack of expertise

Most of the studios use basic tools and get weak results. They aren't updated with technology.

Fear to be found out

Some owners believe that people will lose trust in their brand if it's clear they're using AI.

Fear of loosing
authencity

If everyone uses AI how can they stand out in the market?

EXPERIMENTING

Bloom Rush Agency:
AI for creating strong advertising visual

We started using AI to craft visuals when the tools were still clunky, raw, and far from perfect — over a year before it became a trend.

Back then, generating something that looked even remotely realistic required not just prompts, but vision, taste, and a lot of manual refinement. While others were still experimenting with abstract blobs and glitchy faces, we pushed the limits — using AI to produce emotionally engaging, cinematic imagery that looked like it belonged in a high-budget commercial.

This wasn’t about jumping on a trend. It was about using the future to tell better stories — and it worked. Our early AI video campaigns drew the attention of market leaders, opened doors to enterprise-level collaborations, and gave us a technological and creative edge that still sets us apart.

ADAPTATION

Bloom Rush Agency: niche creative concept for Silicon Valley

We didn’t just sell flowers — we hacked into the cultural code of San Francisco’s tech elite.

When most brands tried to “appeal to Gen Z” with generic minimalism and safe jokes, we went deeper. We studied how tech workers actually think, meme, and decorate their lives — and then turned that into a flower collection that spoke their language better than a Slack emoji pack.

"Bright Byte" wasn’t just branding — it was cultural infiltration. We built bouquets around debugging, burnout, shipping code, and frontend design. From “404: Flowers Not Found” to “Bug Fix”, every arrangement came with layered references and witty packaging.

And we didn’t just get laughs — we got clicks. The campaign pulled a 4.5% CTR, over 4× higher than the platform average. When flowers speak fluent Python, even engineers tap “Add to Cart.”

OUTSTAND

Infinite Fleurs: Discover AI-assisted creativity

At Cannes Lions, Google introduced Infinite Fleurs — an AI-driven experiment that explored the intersection of human imagination and machine creativity. The project aimed to show how a beautifully designed interface could make interacting with AI feel as intuitive as describing a bouquet to a skilled florist.
The goal of Infinite Fleurs is to highlight the experience of co-creation.

The real breakthrough wasn’t just what AI could generate, but how naturally it could support human expression.

Infinite Fleurs demonstrates how a few simple prompts, channeled through a thoughtfully designed AI interface, can jumpstart this process. The key is to use AI to iteratively prune infinite possibilities down to an inspiring, manageable set of ideas.

Infinite Fleurs is just an experiment. But it offers a tantalizing glimpse at the incoming world where human creativity is augmented and accelerated by artificial intelligence.

INNOVATIVE

1-800-Flowers improves Customer Journey with AI

Last year, 1-800-Flowers partnered with IBM to leverage the company’s Watson program – an AI technology designed to transform the online customer experience with a smart virtual shopping assistant.

The 1-800-Flowers incarnation of Watson is Gwyn (Gifts when you need them), which helps the retailer’s customers find the perfect gift to send to loved ones by using cognitive capabilities to present customized product suggestions to online shoppers.

Essentially a high-powered chatbot, Gwyn intuitively guides 1-800-Flowers mobile and desktop customers throughout their buying journey. Gwyn can handle all sorts of questions – from the vague “I need to find something for my mother,” to the more specific “Show me the best roses you’ve got.”

The bot was an immediate success, and was particularly efficient at attracting new shoppers to 1-800-Flowers.

IMPRESSIVE

Interflora blooms with Bloomreach Discovery Search

Interflora, a global flower-delivery brand (58,000 florists across 140+ countries), aimed to enhance its online customers' experience and drive personalized discovery across multiple languages (French, Spanish, Portuguese, Italian).

Despite a strong local network, Interflora lacked effective search tools and personalization features. They needed AI-driven site search and merchandising to reduce bounce rates, improve conversion, and compete with digital-native florists

They implemented Bloomreach Discovery (AI search, merch, category APIs) across Italy, Spain, Portugal, and soon France. Using Loomi AI, they leveraged real-time learning, synonyms, ranking, spell-correction, and seasonal rules.

This allowed smart handling of facets, synonyms, seasonal substitutions, and campaign boosts.

THOUGHTFUL

Bloom Rush Agency: AI Happy Valentine Collection concept

For Valentine’s Day, Washi Bloom — a preserved flower brand from Riyadh, wanted more than just a pretty campaign. We helped them create a story.

The Insight: fresh flowers fade. Love, ideally, doesn’t. Most florists offer generic bouquets for every customer. Washi Bloom’s preserved flowers, however, last for years — a perfect metaphor for enduring emotions. We developed Captured. Forever. — a visual and emotional journey through the stages of love, expressed through preserved flower arrangements.

Each bouquet in the collection represented a unique emotional stage:
Interest. Attraction. Passion. Infatuation. Love. Soulmate.

The Result: A concept that elevated Washi Bloom beyond a flower shop — into a designer of emotional experiences.
Visually bold, narratively rich, and aligned with the product’s core advantage: love that lasts.

PRACTICAL

We help flower shops stay top of mind — every single day.
Our team uses advanced AI tools to generate stunning visuals, reels, ad creatives, and seasonal campaigns tailored to your floral brand. Whether it’s Valentine’s Day, Eid, or just another Tuesday — your content always looks fresh, professional, and on-brand.

No photoshoots. No delays. Just beautiful, scroll-stopping content — on autopilot.

Using cutting-edge AI, we generate a steady stream of high-quality photos, videos, reels, and ads designed specifically for florists. The result?

You get content that looks like it came from a full creative studio, minus the cost of a photographer, stylist, videographer, editor, or content manager.
You save thousands per month on traditional content creation, while gaining all social media and business metrics.